Foto del docente

Gabriele Pizzi

Professore associato

Dipartimento di Scienze Aziendali

Settore scientifico disciplinare: SECS-P/08 ECONOMIA E GESTIONE DELLE IMPRESE

Pubblicazioni

Pantano, Eleonora; Pizzi, Gabriele; Scarpi, Daniele; Dennis, Charles, Competing during a pandemic? Retailers’ ups and downs during the COVID-19 outbreak, «JOURNAL OF BUSINESS RESEARCH», 2020, 116, pp. 209 - 213 [articolo]

Pizzi, Gabriele; Marzocchi, Gian Luca, Consumer-defined assortments: application of card-sorting to category management, «ITALIAN JOURNAL OF MARKETING», 2020, 2020, pp. 67 - 84 [articolo]

Scarpi, Daniele; Pizzi, Gabriele; Prestini, Stefano, Dub or sub: effects of dubbing versus subtitling on TV advertising efficacy, «ITALIAN JOURNAL OF MARKETING», 2020, 2020, pp. 1 - 18 [articolo]

Pantano, Eleonora; Pizzi, Gabriele, Forecasting artificial intelligence on online customer assistance: Evidence from chatbot patents analysis, «JOURNAL OF RETAILING AND CONSUMER SERVICES», 2020, 55, pp. 102096 - 102104 [articolo]

Pizzi, Gabriele; Scarpi, Daniele, Privacy threats with retail technologies: A consumer perspective, «JOURNAL OF RETAILING AND CONSUMER SERVICES», 2020, 56, pp. 102160 - 102170 [articolo]

Gabriele Pizzi, Row and Order:a consumer-oriented approach to define retailers shelf layouts ’, Roma, Aracne Editrice, 2020, pp. 121 . [libro]

Pizzi, Gabriele; Vannucci, Virginia; Aiello, Gaetano, Branding in the time of virtual reality: Are virtual store brand perceptions real?, «JOURNAL OF BUSINESS RESEARCH», 2019, 2020, pp. 1 - 26 [articolo]

Gabriele Pizzi; Daniele Scarpi; Eleonora Pantano, CUSTOMER INTERACTION RELOADED: ANTHROPOMORPHIC CHAT- BOTS, ACTIVATION AND REACTANCE, in: Marketing 4.0: le sfide della multicanalità, 2019, pp. 1 - 5 (atti di: Convegno Annuale Società Italiana Marketing, Piacenza, 24-25 Ottobre 2019) [Contributo in Atti di convegno]

Scarpi, Daniele; Pizzi, Gabriele; Pichierri, Marco, Eating With Your Eyes: How Packaging Visual Cues Affect Content Estimation and Self-control in Virtue and Vice Food, «JOURNAL OF INTERNATIONAL FOOD & AGRIBUSINESS MARKETING», 2019, 31, pp. 107 - 127 [articolo]

Visentin, Marco; Pizzi, Gabriele; Pichierri, Marco, Fake News, Real Problems for Brands: The Impact of Content Truthfulness and Source Credibility on consumers' Behavioral Intentions toward the Advertised Brands, «JOURNAL OF INTERACTIVE MARKETING», 2019, 45, pp. 99 - 112 [articolo]

Marco Visentin; Gabriele Pizzi; Eleonora Pantano, From unstructured data to consumers insights: In search of consumers’ service preference in retail settings through a machine learning approach, in: Marketing 4.0: le sfide della multicanalità, 2019, pp. 1 - 5 (atti di: Convegno Annuale Società Italiana Marketing, Piacenza, 24-25 Ottobre 2019) [Contributo in Atti di convegno]

Daniele Scarpi; Gabriele Pizzi, RETAILERS’ CHALLENGES IN MARKETING 4.0: IN-STORE TECHNOLOGIES AND CONSUMER PRIVACY PERCEPTIONS, in: Marketing 4.0: le sfide della multicanalità, 2019, pp. 1 - 5 (atti di: Convegno Annuale Società Italiana Marketing, Piacenza, 24-25 Ottobre 2019) [Contributo in Atti di convegno]

Gabriele Pizzi; Virginia Vannucci; Gaetano Aiello, “SEE NO EVIL, HEAR NO EVIL”: INATTENTIONAL BLINDNESS FOR RETAIL BRANDS BETWEEN PHYSICAL AND VIRTUAL CHANNELS, in: Marketing 4.0: le sfide della multicanalità, 2019, pp. 1 - 5 (atti di: Convegno Annuale Società Italiana Marketing, Piacenza, 24-25 Ottobre 2019) [Contributo in Atti di convegno]

daniele scarpi, gabriele pizzi, francesco raggiotto, The extraordinary attraction of being ordinary: a moderated mediation model of purchase for prototypical products, «JOURNAL OF RETAILING AND CONSUMER SERVICES», 2019, 49, pp. 267 - 278 [articolo]

Pizzi, Gabriele; Scarpi, Daniele, The year of establishment effect on brand heritage and attitudes, «THE JOURNAL OF CONSUMER MARKETING», 2019, 36, pp. 827 - 834 [articolo]

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