Pizzi, Gabriele; Marzocchi, Gian Luca, Consumer-defined assortments: application of card-sorting to category management, «ITALIAN JOURNAL OF MARKETING», 2020, 2020, pp. 67 - 84 [articolo]Open Access
Scarpi, Daniele; Pizzi, Gabriele; Prestini, Stefano, Dub or sub: effects of dubbing versus subtitling on TV advertising efficacy, «ITALIAN JOURNAL OF MARKETING», 2020, 2020, pp. 1 - 18 [articolo]Open Access
Pantano, Eleonora; Pizzi, Gabriele, Forecasting artificial intelligence on online customer assistance: Evidence from chatbot patents analysis, «JOURNAL OF RETAILING AND CONSUMER SERVICES», 2020, 55, Article number: 102096, pp. 1 - 9 [articolo]Open Access
Pizzi, Gabriele; Scarpi, Daniele, Privacy threats with retail technologies: A consumer perspective, «JOURNAL OF RETAILING AND CONSUMER SERVICES», 2020, 56, Article number: 102160, pp. 1 - 11 [articolo]Open Access
Gabriele Pizzi, Row and Order:a consumer-oriented approach to define retailers shelf layouts ’, Roma, Aracne Editrice, 2020, pp. 121 . [libro]
A.M. Soares M.G. Elmashhara; Acuti, Diletta; Vannucci, Virginia; Pizzi, Gabriele, The Sensory Dimension of Sustainable Retailing: Analysing In-Store Green Atmospherics, in: Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior, Pennsylvania, IGI Global, 2020, pp. 50 - 83 [capitolo di libro]
Gabriele Pizzi; Daniele Scarpi; Eleonora Pantano, CUSTOMER INTERACTION RELOADED: ANTHROPOMORPHIC CHAT- BOTS, ACTIVATION AND REACTANCE, in: Marketing 4.0: le sfide della multicanalità, 2019, pp. 1 - 5 (atti di: Convegno Annuale Società Italiana Marketing, Piacenza, 24-25 Ottobre 2019) [Contributo in Atti di convegno]
Scarpi, Daniele; Pizzi, Gabriele; Pichierri, Marco, Eating With Your Eyes: How Packaging Visual Cues Affect Content Estimation and Self-control in Virtue and Vice Food, «JOURNAL OF INTERNATIONAL FOOD & AGRIBUSINESS MARKETING», 2019, 31, pp. 107 - 127 [articolo]
Visentin, Marco; Pizzi, Gabriele; Pichierri, Marco, Fake News, Real Problems for Brands: The Impact of Content Truthfulness and Source Credibility on consumers' Behavioral Intentions toward the Advertised Brands, «JOURNAL OF INTERACTIVE MARKETING», 2019, 45, pp. 99 - 112 [articolo]
Marco Visentin; Gabriele Pizzi; Eleonora Pantano, From unstructured data to consumers insights: In search of consumers’ service preference in retail settings through a machine learning approach, in: Marketing 4.0: le sfide della multicanalità, 2019, pp. 1 - 5 (atti di: Convegno Annuale Società Italiana Marketing, Piacenza, 24-25 Ottobre 2019) [Contributo in Atti di convegno]
Daniele Scarpi; Gabriele Pizzi, RETAILERS’ CHALLENGES IN MARKETING 4.0: IN-STORE TECHNOLOGIES AND CONSUMER PRIVACY PERCEPTIONS, in: Marketing 4.0: le sfide della multicanalità, 2019, pp. 1 - 5 (atti di: Convegno Annuale Società Italiana Marketing, Piacenza, 24-25 Ottobre 2019) [Contributo in Atti di convegno]
Gabriele Pizzi; Virginia Vannucci; Gaetano Aiello, “SEE NO EVIL, HEAR NO EVIL”: INATTENTIONAL BLINDNESS FOR RETAIL BRANDS BETWEEN PHYSICAL AND VIRTUAL CHANNELS, in: Marketing 4.0: le sfide della multicanalità, 2019, pp. 1 - 5 (atti di: Convegno Annuale Società Italiana Marketing, Piacenza, 24-25 Ottobre 2019) [Contributo in Atti di convegno]
daniele scarpi, gabriele pizzi, francesco raggiotto, The extraordinary attraction of being ordinary: a moderated mediation model of purchase for prototypical products, «JOURNAL OF RETAILING AND CONSUMER SERVICES», 2019, 49, pp. 267 - 278 [articolo]
Pizzi, Gabriele; Scarpi, Daniele, The year of establishment effect on brand heritage and attitudes, «THE JOURNAL OF CONSUMER MARKETING», 2019, 36, pp. 827 - 834 [articolo]
Pizzi, Gabriele; Scarpi, Daniele; Pichierri, Marco; Vannucci, Virginia, Virtual reality, real reactions?: Comparing consumers' perceptions and shopping orientation across physical and virtual-reality retail stores, «COMPUTERS IN HUMAN BEHAVIOR», 2019, 96, pp. 1 - 12 [articolo]Open Access
