Argomenti di tesi proposti dal docente.
Privacy switching behaviors
Consumers' reactions to data breaches
Generative AI and its impact on consumers' perceptions
The impact of store atmospherics on consumers' perceptions with a focus on overstimulation
The teacher is open to evaluate proposals on open themes suggested by students
Ultime tesi seguite dal docente
Tesi di Laurea Magistrale
- ai-generated vs. human-created branding: consumer perceptions, psychological distance, and trust in the age of generative ai
- An examination of Brand Gender:
exploring the impact of gender-incongruent brand extensions on potential brand dilution in highly feminine brands.
- Beyond Waste: navigating the complexities of disposal decisions
- The Fragility of Luxury: How Gucci’s Expansion Challenges Its Brand Prestige
- The impact of artificial intelligence-generated images and certification disclosure on consumer perceptions in digital marketing campaigns.
