Dissertation topics suggested by the teacher.
Recent dissertations supervised by the teacher.
First cycle degree programmes dissertations
- "Luxury Unveiled: Exploring Consumer Perceptions, Social Status Consciousness, Sustainability, and Counterfeit Challenges in the Modern Luxury Brand Landscape"
- Celebrity Endorsements, the Red Bull case
- heritage in a bottle: the branding evolution of Pellegrino,Ca' Del Bosco and Rotari.
- la sostenibilità come vantaggio competitivo nelle strategie aziendali dell’industria della moda: moda green vs fast fashion
- Luxury Events in the Supercar Industry
- The complexity of Greenwashing and European ways to fight it
- The Impact of Brand Activism as a Marketing Strategy: Causes and Effects of Nike's "Dream Crazy" Campaign
- The Interplay Between Street Marketing and Street Art
Second cycle degree programmes dissertations
- Correlazioni tra metriche social e performance di piccole-medie
imprese B2B
- identificazione dei bisogni dei clienti del settore dell’abbronzatura artificiale attraverso l’analisi degli user generated content
- Il ruolo del packaging nella sostenibilità ambientale: percezioni dei consumatori e impatto dei materiali
- Recensioni e promozione di prodotti vegani: Studio sul marchio Vemondo
- Status e Branding:
il caso Gucci vs Michael Kors
- The strategic role of the product development
process in value creation and success: the case of the
toy industry
