Foto del docente

Elisa Montaguti

Full Professor

Department of Management

Academic discipline: SECS-P/08 Management

Vice Dean of Vicepresidenza della Scuola di Economia e Management — Forlì


Recent dissertations supervised by the teacher.

First cycle degree programmes dissertations

  • Analysis of the digital strategies of the main Italian groups in the high-end fashion industry
  • Consumer Marketing: the underestimated consequences of being free to choose
  • Consumer preferences for privacy: an empirical investigation
  • Digital transformation in the retail world: reimagining high-end department stores
  • Metaverse Marketing: the marketing revolution and its impact
  • Neuromarketing: an insight into consumer behaviour.
  • Social media and the luxury industry: the disappearance of Bottega Veneta
  • The role of social media in triggering consumer engagement: the Tick Tok Case
  • The SFIFT framework and the Analysis of Carrefour Italia TikTok Challenge #CarrefourZeroSprechi

Second cycle degree programmes dissertations

  • I comportamenti sostenibili dei consumatori nel settore del largo consumo
  • Il mercato della GDO italiana: analisi empirica delle variabili che incidono sulle differenze di prezzo tra prodotti sostenibili e convenzionali.
  • Mozzarella di bufala campana DOP. An ally of well-being. An international marketing of a traditional brand repositioned for socially conscious consumers in France.