Dissertation topics suggested by the teacher.
Recent dissertations supervised by the teacher.
First cycle degree programmes dissertations
- Analysis of the digital strategies of the main Italian
groups in the high-end fashion industry
- Consumer Marketing: the underestimated consequences of being free to choose
- Consumer preferences for privacy: an empirical investigation
- Digital transformation in the retail world: reimagining high-end department stores
- Metaverse Marketing: the marketing revolution and its impact
- Neuromarketing: an insight into consumer behaviour.
- Social media and the luxury industry: the disappearance of Bottega Veneta
- The role of social media in triggering consumer engagement: the Tick Tok Case
- The SFIFT framework and the Analysis of Carrefour Italia TikTok Challenge #CarrefourZeroSprechi
Second cycle degree programmes dissertations
- I comportamenti sostenibili dei consumatori nel settore del largo consumo
- Il mercato della GDO italiana: analisi empirica delle variabili che incidono sulle differenze di prezzo tra prodotti sostenibili e convenzionali.
- Mozzarella di bufala campana DOP. An ally of well-being. An international marketing of a traditional brand repositioned for socially conscious consumers in France.
