Elisa Montaguti

Professoressa ordinaria

Dipartimento di Scienze Aziendali

Settore scientifico disciplinare: SECS-P/08 ECONOMIA E GESTIONE DELLE IMPRESE

Didattica

Ultime tesi seguite dal docente

Analysis of the digital strategies of the main Italian groups in the high-end fashion industry
Consumer Marketing: the underestimated consequences of being free to choose
Consumer preferences for privacy: an empirical investigation
Digital transformation in the retail world: reimagining high-end department stores
Metaverse Marketing: the marketing revolution and its impact
Neuromarketing: an insight into consumer behaviour.
Social media and the luxury industry: the disappearance of Bottega Veneta
The Psychology of Luxury Real Estate Marketing: Crafting Targeted Content Strategies for High-Net-Worth Buyer Personas
The role of social media in triggering consumer engagement: the Tick Tok Case
The SFIFT framework and the Analysis of Carrefour Italia TikTok Challenge #CarrefourZeroSprechi

Determinanti del customer engagement nel contesto dei social media: un'analisi empirica sulle caratteristiche dei contenuti
I comportamenti sostenibili dei consumatori nel settore del largo consumo
Il mercato della GDO italiana: analisi empirica delle variabili che incidono sulle differenze di prezzo tra prodotti sostenibili e convenzionali.
Mozzarella di bufala campana DOP. An ally of well-being. An international marketing of a traditional brand repositioned for socially conscious consumers in France.