Elisa Montaguti

Professoressa ordinaria

Dipartimento di Scienze Aziendali

Didattica

Ultime tesi seguite dal docente

"Luxury Unveiled: Exploring Consumer Perceptions, Social Status Consciousness, Sustainability, and Counterfeit Challenges in the Modern Luxury Brand Landscape"
Celebrity Endorsements, the Red Bull case
Consumer Marketing: the underestimated consequences of being free to choose
Consumer preferences for privacy: an empirical investigation
Neuromarketing: an insight into consumer behaviour.
The complexity of Greenwashing and European ways to fight it
The Impact of Brand Activism as a Marketing Strategy: Causes and Effects of Nike's "Dream Crazy" Campaign
The Interplay Between Street Marketing and Street Art
The Psychology of Luxury Real Estate Marketing: Crafting Targeted Content Strategies for High-Net-Worth Buyer Personas
The role of social media in triggering consumer engagement: the Tick Tok Case
The SFIFT framework and the Analysis of Carrefour Italia TikTok Challenge #CarrefourZeroSprechi

Determinanti del customer engagement nel contesto dei social media: un'analisi empirica sulle caratteristiche dei contenuti
identificazione dei bisogni dei clienti del settore dell’abbronzatura artificiale attraverso l’analisi degli user generated content