Argomenti di tesi proposti dal docente.
Ultime tesi seguite dal docente
Tesi di Laurea
- "Luxury Unveiled: Exploring Consumer Perceptions, Social Status Consciousness, Sustainability, and Counterfeit Challenges in the Modern Luxury Brand Landscape"
- Celebrity Endorsements, the Red Bull case
- Consumer Marketing: the underestimated consequences of being free to choose
- Consumer preferences for privacy: an empirical investigation
- heritage in a bottle: the branding evolution of Pellegrino,Ca' Del Bosco and Rotari.
- la sostenibilità come vantaggio competitivo nelle strategie aziendali dell’industria della moda: moda green vs fast fashion
- Neuromarketing: an insight into consumer behaviour.
- The complexity of Greenwashing and European ways to fight it
- The Impact of Brand Activism as a Marketing Strategy: Causes and Effects of Nike's "Dream Crazy" Campaign
- The Interplay Between Street Marketing and Street Art
- The Psychology of Luxury Real Estate Marketing: Crafting Targeted
Content Strategies for High-Net-Worth Buyer Personas
- The role of social media in triggering consumer engagement: the Tick Tok Case
- The SFIFT framework and the Analysis of Carrefour Italia TikTok Challenge #CarrefourZeroSprechi
Tesi di Laurea Magistrale
- Determinanti del customer engagement nel contesto dei social media: un'analisi empirica sulle caratteristiche dei contenuti
- identificazione dei bisogni dei clienti del settore dell’abbronzatura artificiale attraverso l’analisi degli user generated content
- Recensioni e promozione di prodotti vegani: Studio sul marchio Vemondo
- Status e Branding:
il caso Gucci vs Michael Kors
