Gabriele Pizzi; Daniele Scarpi; Virginia Vannucci; Anne Roggeveen, Twins of Evil? Consumers reactions to 3D versus 2D product pictures, in: Atti del convegno Trasformazione digitale dei mercati: il Marketing nella creazione di valore per le imprese e la società, società italiana marketing, 2021, pp. 1 - 5 (atti di: Trasformazione digitale dei mercati: il Marketing nella creazione di valore per le imprese e la società, Ancona, Ottobre 2021) [Contribution to conference proceedings]
Massara F.; Scarpi D.; Porcheddu D., Can your advertisement go abstract without affecting willingness to pay? Product-centered versus lifestyle content in luxury brand print advertisements, «JOURNAL OF ADVERTISING RESEARCH», 2020, 60, pp. 28 - 37 [Scientific article]
Pantano, Eleonora; Pizzi, Gabriele; Scarpi, Daniele; Dennis, Charles, Competing during a pandemic? Retailers’ ups and downs during the COVID-19 outbreak, «JOURNAL OF BUSINESS RESEARCH», 2020, 116, pp. 209 - 213 [Scientific article]Open Access
Scarpi, Daniele; Pizzi, Gabriele; Prestini, Stefano, Dub or sub: effects of dubbing versus subtitling on TV advertising efficacy, «ITALIAN JOURNAL OF MARKETING», 2020, 2020, pp. 1 - 18 [Scientific article]Open Access
Scarpi, D., Hedonism, Utilitarianism, and Consumer Behavior: Exploring the Consequences of Customer Orientation, London, Palgrave-McMilliman, 2020, pp. 215 . [Research monograph]
Confente I.; Scarpi D.; Russo I., Marketing a new generation of bio-plastics products for a circular economy: The role of green self-identity, self-congruity, and perceived value, «JOURNAL OF BUSINESS RESEARCH», 2020, 112, pp. 431 - 439 [Scientific article]Open Access
Pizzi, Gabriele; Scarpi, Daniele, Privacy threats with retail technologies: A consumer perspective, «JOURNAL OF RETAILING AND CONSUMER SERVICES», 2020, 56, Article number: 102160 , pp. 1 - 11 [Scientific article]Open Access
F Raggiotto, D Scarpi, MC Mason, Faster! More! Better! Drivers of upgrading among participants in extreme sports events, «JOURNAL OF BUSINESS RESEARCH», 2019, 102, pp. 1 - 11 [Scientific article]
Ivan Russo; Ilenia Confente; Daniele Scarpi; Benjamin Hazen, From trash to treasure: The impact of consumer perception of bio-waste products in closed-loop supply chains, «JOURNAL OF CLEANER PRODUCTION», 2019, 218, pp. 966 - 974 [Scientific article]Open Access
daniele scarpi, gabriele pizzi, francesco raggiotto, The extraordinary attraction of being ordinary: a moderated mediation model of purchase for prototypical products, «JOURNAL OF RETAILING AND CONSUMER SERVICES», 2019, 49, pp. 267 - 278 [Scientific article]
Daniele Scarpi, Michela Mason, Francesco Raggiotto, To Rome with love: A moderated mediation model in Roman heritage
consumption, «TOURISM MANAGEMENT», 2019, 71, pp. 389 - 401 [Scientific article]
Pizzi, Gabriele; Scarpi, Daniele; Pichierri, Marco; Vannucci, Virginia, Virtual reality, real reactions?: Comparing consumers' perceptions and shopping orientation across physical and virtual-reality retail stores, «COMPUTERS IN HUMAN BEHAVIOR», 2019, 96, pp. 1 - 12 [Scientific article]Open Access
Scarpi, Daniele; Pizzi, Gabriele; Raggiotto, Francesco; Mason, Michela, A qualitative comparative analysis (QCA) of satisfaction toward extreme sporting Events, «AUSTRALASIAN MARKETING JOURNAL», 2018, 26, pp. 358 - 368 [Scientific article]
Francesco Massara, Daniele Scarpi, Robert D. Melara, Daniele Porcheddu, Affect transfer from national brands to store brands in multi-brand stores, «JOURNAL OF RETAILING AND CONSUMER SERVICES», 2018, 45, pp. 103 - 110 [Scientific article]
Lorenzo Montagna; Gabriele Pizzi; Daniele Scarpi; Marco Pichierri; Virginia Vannucci, LA REALTA' VIRTUALE COME STRUMENTO DI TEST DEL PUNTO VENDITA E CANALE ALTERNATIVO, in: Realtà virtuale e realtà aumentata: nuovi media per nuovi scenari di business, Milano, Hoepli, 2018, pp. 203 - 210 [Chapter or essay]
