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Daniele Scarpi

Professore associato

Dipartimento di Scienze Aziendali

Settore scientifico disciplinare: SECS-P/08 ECONOMIA E GESTIONE DELLE IMPRESE


francesco massara, daniele scarpi, daniele porcheddu, Can your ad go abstract without affecting willingness to pay? Product-centered vs. Lifestyle content in luxury brand print advertisements, «JOURNAL OF ADVERTISING RESEARCH», in corso di stampa, tba, pp. 1 - 11 [articolo]

francesco raggiotto; daniele scarpi, Living on the edge: Psychological drivers of athletes' intention to re-patronage extreme sporting events, «SPORT MANAGEMENT REVIEW», in corso di stampa, tba, pp. 1 - 13 [articolo]

Raggiotto F.; Scarpi D.; Moretti A., Advertising on the edge: appeal effectiveness when advertising in extreme sports, «INTERNATIONAL JOURNAL OF ADVERTISING», 2019, tba, pp. 1 - 24 [articolo]

Gabriele Pizzi; Daniele Scarpi; Eleonora Pantano, CUSTOMER INTERACTION RELOADED: ANTHROPOMORPHIC CHAT- BOTS, ACTIVATION AND REACTANCE, in: Marketing 4.0: le sfide della multicanalità, 2019, pp. 1 - 5 (atti di: Convegno Annuale Società Italiana Marketing, Piacenza, 24-25 Ottobre 2019) [Contributo in Atti di convegno]

Scarpi, Daniele; Pizzi, Gabriele; Pichierri, Marco, Eating With Your Eyes: How Packaging Visual Cues Affect Content Estimation and Self-control in Virtue and Vice Food, «JOURNAL OF INTERNATIONAL FOOD & AGRIBUSINESS MARKETING», 2019, 31, pp. 107 - 127 [articolo]

F Raggiotto, D Scarpi, MC Mason, Faster! More! Better! Drivers of upgrading among participants in extreme sports events, «JOURNAL OF BUSINESS RESEARCH», 2019, 102, pp. 1 - 11 [articolo]

Ivan Russo; Ilenia Confente; Daniele Scarpi; Benjamin Hazen, From trash to treasure: The impact of consumer perception of bio-waste products in closed-loop supply chains, «JOURNAL OF CLEANER PRODUCTION», 2019, 218, pp. 966 - 974 [articolo]

Confente I.; Scarpi D.; Russo I., Marketing a new generation of bio-plastics products for a circular economy: The role of green self-identity, self-congruity, and perceived value, «JOURNAL OF BUSINESS RESEARCH», 2019, tba, pp. 1 - 15 [articolo]

Daniele Scarpi; Gabriele Pizzi, RETAILERS’ CHALLENGES IN MARKETING 4.0: IN-STORE TECHNOLOGIES AND CONSUMER PRIVACY PERCEPTIONS, in: Marketing 4.0: le sfide della multicanalità, 2019, pp. 1 - 5 (atti di: Convegno Annuale Società Italiana Marketing, Piacenza, 24-25 Ottobre 2019) [Contributo in Atti di convegno]

daniele scarpi, gabriele pizzi, francesco raggiotto, The extraordinary attraction of being ordinary: a moderated mediation model of purchase for prototypical products, «JOURNAL OF RETAILING AND CONSUMER SERVICES», 2019, 49, pp. 267 - 278 [articolo]

Pizzi, Gabriele; Scarpi, Daniele, The year of establishment effect on brand heritage and attitudes, «THE JOURNAL OF CONSUMER MARKETING», 2019, 36, pp. 827 - 834 [articolo]

Daniele Scarpi, Michela Mason, Francesco Raggiotto, To Rome with love: A moderated mediation model in Roman heritage consumption, «TOURISM MANAGEMENT», 2019, 71, pp. 389 - 401 [articolo]

Pizzi, Gabriele; Scarpi, Daniele; Pichierri, Marco; Vannucci, Virginia, Virtual reality, real reactions?: Comparing consumers' perceptions and shopping orientation across physical and virtual-reality retail stores, «COMPUTERS IN HUMAN BEHAVIOR», 2019, 96, pp. 1 - 12 [articolo]

Scarpi, Daniele; Pizzi, Gabriele; Raggiotto, Francesco; Mason, Michela, A qualitative comparative analysis (QCA) of satisfaction toward extreme sporting Events, «AUSTRALASIAN MARKETING JOURNAL», 2018, 26, pp. 358 - 368 [articolo]

Francesco Massara, Daniele Scarpi, Robert D. Melara, Daniele Porcheddu, Affect transfer from national brands to store brands in multi-brand stores, «JOURNAL OF RETAILING AND CONSUMER SERVICES», 2018, 45, pp. 103 - 110 [articolo]

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