Scarpi D.; Raggiotto F.; Visentin M., Untying the knot: Drivers of the intention to downgrade the relationship in B2B service contexts, «INDUSTRIAL MARKETING MANAGEMENT», 2022, 105, pp. 200 - 210 [articolo]
D. Scarpi, A construal-level approach to hedonic and utilitarian shopping orientation, «MARKETING LETTERS», 2021, 32, pp. 261 - 271 [articolo]Open Access
Confente, I., Scarpi, D., Achieving environmentally responsible behavior for tourists and residents: A norm activation theory perspective., «JOURNAL OF TRAVEL RESEARCH», 2021, 60, pp. 1196 - 1212 [articolo]Open Access
Pizzi, G., Scarpi, D., Pantano, E., Artificial intelligence and the new forms of interaction: Who has the control when interacting with a chatbot?, «JOURNAL OF BUSINESS RESEARCH», 2021, 129, pp. 878 - 890 [articolo]Open Access
Raggiotto F.; Scarpi D., Generation Z active sports tourism: A conceptual framework and analysis of intention to revisit, in: Nikolaos Stylos; Roya Rahimi; Bendegul Okumus; Sarah Williams, Generation Z Marketing and Management in Tourism and Hospitality: The Future of the Industry, Londra, Springer International Publishing, 2021, pp. 281 - 302 [capitolo di libro]
Scarpi, Daniele, Ivan Russo, Ilenia Confente, Benjamin Hazen., Individual antecedents to consumer intention to switch to food waste bioplastic products: A configuration analysis, «INDUSTRIAL MARKETING MANAGEMENT», 2021, 93, pp. 578 - 590 [articolo]Open Access
1. Pantano E.; Scarpi D, Platformization of retailing: the role of AI in retail platforms expansions to subscriptions plans for grocery products., in: Frontiers in Service Conference, 2021, pp. 1 - 5 (atti di: Frontiers in Service Conference, Florida, June 10-13, 2021) [Contributo in Atti di convegno]
Devereux L.; Raggiotto F.; Scarpi D.; Moretti A., Promoting Within Sport: An Exploration of Creativity in Traditional, Extreme and Esports Contexts, in: Creativity and Marketing: The Fuel for Success, Bingley, Emerald, 2021, pp. 19 - 32 [capitolo di libro]
Daniele Scarpi, The Importance of Consumer Engagement In Brand Heritage Advertising: How Feeling Close to a Brand Can Increase Willingness to Pay More., «JOURNAL OF ADVERTISING RESEARCH», 2021, 61, pp. 1 - 12 [articolo]
Raggiotto, F., & Scarpi, D., This must be the place: A destination-loyalty model for extreme sporting events, «TOURISM MANAGEMENT», 2021, 83, pp. 1 - 12 [articolo]Open Access
Gabriele Pizzi; Daniele Scarpi; Virginia Vannucci; Anne Roggeveen, Twins of Evil? Consumers reactions to 3D versus 2D product pictures, in: Atti del convegno Trasformazione digitale dei mercati: il Marketing nella creazione di valore per le imprese e la società, società italiana marketing, 2021, pp. 1 - 5 (atti di: Trasformazione digitale dei mercati: il Marketing nella creazione di valore per le imprese e la società, Ancona, Ottobre 2021) [Contributo in Atti di convegno]
Massara F.; Scarpi D.; Porcheddu D., Can your advertisement go abstract without affecting willingness to pay? Product-centered versus lifestyle content in luxury brand print advertisements, «JOURNAL OF ADVERTISING RESEARCH», 2020, 60, pp. 28 - 37 [articolo]
Pantano, Eleonora; Pizzi, Gabriele; Scarpi, Daniele; Dennis, Charles, Competing during a pandemic? Retailers’ ups and downs during the COVID-19 outbreak, «JOURNAL OF BUSINESS RESEARCH», 2020, 116, pp. 209 - 213 [articolo]Open Access
Scarpi, Daniele; Pizzi, Gabriele; Prestini, Stefano, Dub or sub: effects of dubbing versus subtitling on TV advertising efficacy, «ITALIAN JOURNAL OF MARKETING», 2020, 2020, pp. 1 - 18 [articolo]Open Access
Scarpi, D., Hedonism, Utilitarianism, and Consumer Behavior: Exploring the Consequences of Customer Orientation, London, Palgrave-McMilliman, 2020, pp. 215 . [libro]
