Ancarani, FABIO GUIDO ULDERICO; Scarpi, Daniele, Marketing internazionale. Nuovi mercati per le eccellenze globali, Milano, Pearson, 2016, pp. 254 . [libro]
Pizzi, Gabriele; Scarpi, Daniele, The effect of shelf layout on satisfaction and perceived assortment size: An empirical assessment, «JOURNAL OF RETAILING AND CONSUMER SERVICES», 2016, 28, pp. 67 - 77 [articolo]
Marzocchi, GIAN LUCA; Pizzi, Gabriele; Scarpi, Daniele, When a picture’s worth a thousand words: The effects of visual construal priming on information acquisition and choice, «MARKETING LETTERS», 2016, 27, pp. 487 - 498 [articolo]
Daniele Scarpi;Gabriele Pizzi;Marco Visentin, Shopping for fun or shopping to buy: Is it different online and offline?, «JOURNAL OF RETAILING AND CONSUMER SERVICES», 2014, 21, pp. 258 - 267 [articolo]
Gabriele Pizzi;Daniele Scarpi;Gian Luca Marzocchi, Showing a tree to sell the forest: The impact of attribute- and alternative-based information presentation on consumers’ choices, «JOURNAL OF ECONOMIC PSYCHOLOGY», 2014, 42, pp. 41 - 51 [articolo]
D. Scarpi; G. Pizzi, The Impact of Phantom Decoys on Choices and Perceptions, «JOURNAL OF BEHAVIORAL DECISION MAKING», 2013, 26, pp. 451 - 461 [articolo]
Pizzi G.; Scarpi D., When out of stock products do backfire: managing disclosure time and justification wording, «JOURNAL OF RETAILING», 2013, 89, Article number: http://dx.doi.org/10.1016/j.jretai.2012.12.003, pp. 352 - 359 [articolo]
M.Visentin; D.Scarpi, Determinants and mediators of the intention to upgrade the contract in buyer–seller relationships, «INDUSTRIAL MARKETING MANAGEMENT», 2012, 41, pp. 1133 - 1141 [articolo]
D.Scarpi, Work and Fun on the Internet: The Effects of Utilitarianism and Hedonism Online, «JOURNAL OF INTERACTIVE MARKETING», 2012, 26 (1), pp. 53 - 67 [articolo]
d. scarpi, Does Size Matter? An Examination of Small and Large Web-Based Brand Communities, «JOURNAL OF INTERACTIVE MARKETING», 2010, 24, pp. 14 - 21 [articolo]
G. Cappiello; D. Scarpi, DOES SIZE MATTER? AN EXAMINATION OF SMALL AND LARGE WEB BASED BRAND COMMUNITIES, in: atti del convegno, NANTES, emac, 2009, pp. 32 - 40 (atti di: EMAC, Nantes, 24-16 maggio 2009) [Contributo in Atti di convegno]
D. Scarpi, PHANTOM DECOYS AND THEIR IMPACT ON CHOICES AND PERCEPTIONS, in: EMAC conference proceedings, NANTES, Emac, 2009, pp. 41 - 50 (atti di: EMAC, Nantes, 24-26 maggio 2009) [Contributo in Atti di convegno]
D. scarpi; F. Dall'olmo riley; A. manaresi, Purchasing services online: a two country generalization of possible influences, «THE JOURNAL OF SERVICES MARKETING», 2009, 23 n.2, pp. 92 - 102 [articolo]
daniele scarpi, I processi decisionali del consumatore, MILANO, McGraw-Hill, 2007, pp. 177 . [libro]
D. Scarpi, THE INFLUENCE OF BRAND COMMUNITY INTEGRATION, WORD OF MOUTH AND COMMUNITY LOYALTY ON BRAND LOYALTY, in: EMAC 2007 COnference Proceedings, REJKIAVICK, EMAC, 2007, pp. 40 - 47 (atti di: internazionale europeo con referaggio EMAC di marketing, Islanda, Maggio 2007) [Contributo in Atti di convegno]
