Foto del docente

Daniele Scarpi

Professore associato

Dipartimento di Scienze Aziendali

Settore scientifico disciplinare: SECS-P/08 ECONOMIA E GESTIONE DELLE IMPRESE

Pubblicazioni

D. Scarpi; G. Pizzi, The Impact of Phantom Decoys on Choices and Perceptions, «JOURNAL OF BEHAVIORAL DECISION MAKING», 2013, 26, pp. 451 - 461 [articolo]

Pizzi G.; Scarpi D., When out of stock products do backfire: managing disclosure time and justification wording, «JOURNAL OF RETAILING», 2013, 89, Article number: http://dx.doi.org/10.1016/j.jretai.2012.12.003, pp. 352 - 359 [articolo]

M.Visentin; D.Scarpi, Determinants and mediators of the intention to upgrade the contract in buyer–seller relationships, «INDUSTRIAL MARKETING MANAGEMENT», 2012, 41, pp. 1133 - 1141 [articolo]

D.Scarpi, Work and Fun on the Internet: The Effects of Utilitarianism and Hedonism Online, «JOURNAL OF INTERACTIVE MARKETING», 2012, 26 (1), pp. 53 - 67 [articolo]

d. scarpi, Does Size Matter? An Examination of Small and Large Web-Based Brand Communities, «JOURNAL OF INTERACTIVE MARKETING», 2010, 24, pp. 14 - 21 [articolo]

G. Cappiello; D. Scarpi, DOES SIZE MATTER? AN EXAMINATION OF SMALL AND LARGE WEB BASED BRAND COMMUNITIES, in: atti del convegno, NANTES, emac, 2009, pp. 32 - 40 (atti di: EMAC, Nantes, 24-16 maggio 2009) [Contributo in Atti di convegno]

D. Scarpi, PHANTOM DECOYS AND THEIR IMPACT ON CHOICES AND PERCEPTIONS, in: EMAC conference proceedings, NANTES, Emac, 2009, pp. 41 - 50 (atti di: EMAC, Nantes, 24-26 maggio 2009) [Contributo in Atti di convegno]

D. scarpi; F. Dall'olmo riley; A. manaresi, Purchasing services online: a two country generalization of possible influences, «THE JOURNAL OF SERVICES MARKETING», 2009, 23 n.2, pp. 92 - 102 [articolo]

daniele scarpi, I processi decisionali del consumatore, MILANO, McGraw-Hill, 2007, pp. 177 . [libro]

D. Scarpi, THE INFLUENCE OF BRAND COMMUNITY INTEGRATION, WORD OF MOUTH AND COMMUNITY LOYALTY ON BRAND LOYALTY, in: EMAC 2007 COnference Proceedings, REJKIAVICK, EMAC, 2007, pp. 40 - 47 (atti di: internazionale europeo con referaggio EMAC di marketing, Islanda, Maggio 2007) [Contributo in Atti di convegno]

G. Cappiello; D. Scarpi, FAIRNESS, CUSTOMER SATISFACTION AND REPURCHASE INTENTION IN THE AIRLINE INDUSTRY: AN EXPLORATIVE ANALYSIS, in: EMAC 2006 Conference proceedings, ATHENS, EMAC, 2006, pp. 1 - 8 (atti di: 35th EMAC conference, Atene, 23-26 maggio 2006) [Contributo in Atti di convegno]

Scarpi D., Fashion Stores Between Fun and Usefulness, «JOURNAL OF FASHION MARKETING AND MANAGEMENT», 2006, 10 (1), pp. 7 - 24 [articolo]

F. Dall'Olmo-Riley; D. Scarpi; A. Manaresi, Drivers and Barriers to Online Shopping: The Interaction of Product, Consumer, and Retailer Factors, in: A CURA DI I. CLARKE E T.B. FLAHERTY, Advances in Electronic Marketing, HERSHEY, Idea Group Publ., 2005, pp. 44 - 68 [capitolo di libro]

F. Massara; D.Scarpi, Pavlov’s Dog Goes Shopping: Interactionism vs Reactionism in Store Environments, in: AMERICAN MARKETING ASSOCIATION, Conference proceedings, SCOTTSDALE, A.M.A., 2004, pp. n.d. - n.d. [Contributo in Atti di convegno]