Daniele Scarpi de Claricini

Publications prior to 2004

• Scarpi D., Visentin M., Impact of service value on contract upgrade: a study of B2B relationships between banks and small firms, Journal of Business & Industrial Marketing, 2014, vol.5  
• Pizzi G., Scarpi D., Marzocchi G.L., Showing a tree to sell the forest: the impact of attribute and alternative base information presentation on consumers' choices, Journal of Economic Psychology, 2014, doi: 10.1016/j.joep.2013.12.001