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Annamaria Tuan

Senior assistant professor (fixed-term)

Department of Management

Academic discipline: SECS-P/08 Management


Recent dissertations supervised by the teacher.

First cycle degree programmes dissertations

  • Relationship marketing in tourism: the role of modern technologies and the influence on the travel habits.
  • Analysis of Luxury Hospitality in Italy: demand & supply trends, performances and future perspectives.
  • Gastronomy Tourism in Vietnam
  • Oscillating Between the Potential of the Neglected Business and the Social Moral Hazard of Drug Tourism
  • Tiktok as a new form of Destination marketing tools- The study of #tiktoktravel in Vietnam

Second cycle degree programmes dissertations

  • Analisi dell'intenzione d'acquisto di prodotti con packaging sostenibili. Il caso del lino
  • B-Corp: overview del fenomeno e ricerca di mercato
  • Brand repositioning in a digital transformation environment: The Pirelli Case Study
  • Brand reputation and its importance in corporate business - The Victoria’s Secret case
  • Building a lovemark brand. G.Bar beauty salon case
  • come il brand activism può influenzare l’intenzione all’acquisto dei consumatori
  • il social media marketing: l’impatto dei social media sulle vendite
  • Impatto del digital marketing sulla vendite
  • Just Walk Out Technology: un'analisi empirica sulle percezioni e sulle intenzioni dei consumatori nei confronti di una nuova tecnologia in ambito retail
  • Understanding Podcast users: consumption motives and behavior

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