1. Artificial Intelligence and Nonprofit Fundraising
Research on the application of artificial intelligence to enhance the effectiveness and efficiency of fundraising in nonprofit organizations. Focus areas include predictive tools, donor communication automation, behavioral analysis, and personalized campaigns.
2. Performance and Impact Measurement in Fundraising
Analysis of performance metrics in the nonprofit sector, with a specific focus on evaluating the effectiveness of fundraising strategies. The research combines quantitative and qualitative approaches to measure social impact and the return on philanthropic investment.
3. Fundraising and Innovation in Nonprofit Sustainability Models
Exploration of new fundraising methods, from digital platforms to hybrid (profit/nonprofit) models, aimed at ensuring financial sustainability for organizations. Strategic levers to attract major donors, foundations, and corporate partners are investigated.
4. Social Marketing and Strategic Positioning of Fundraising
Study of marketing techniques applied to nonprofit and fundraising contexts, with a focus on brand identity, strategic storytelling, and community engagement. The research explores how to effectively communicate social values.
5. ESG and Strategic Partnerships Between Business and Nonprofits
Analysis of the integration of ESG (Environmental, Social, Governance) criteria in partnerships between businesses and nonprofit organizations, focusing on co-design, corporate giving, and shared impact. Fundraising emerges as a driver of corporate social innovation.
6. Nonprofit Sector Management and Fundraising Leadership
Research on organizational models in the nonprofit sector, governance roles, and strategic leadership in fundraising. Focus is placed on the managerial skills needed to lead sectoral transformation.
