Foto del docente

Massimo Ferdinandi

Adjunct professor

Department of Management

Department of Economics

Teaching tutor

Department of Economics

Teaching

Recent dissertations supervised by the teacher.

Second cycle degree programmes dissertations

  • "Needs as cultural expression: a key marketing activity"
  • Cultural Anthropology and Marketing
  • Culture and Brand personality dimensions in the hospitality industry, a study on the impact that culture has on the perception of brand personality
  • Impact of Uncertainty Avoidance on the choice of less popular tourist destinations: a comparative study of Indonesia and Italy
  • Influence of cultural values of collectivism on consumers’ behaviour
  • Uncertainty Avoidance: its impact on travel decision-making during COVID-19 pandemic