Massimo Ferdinandi

Tesi di Laurea Magistrale

• "Needs as cultural expression: a key marketing activity"
• Cultural Anthropology and Marketing
• Culture and Brand personality dimensions in the hospitality industry, a study on the impact that culture has on the perception of brand personality
• Impact of Uncertainty Avoidance on the choice of less popular tourist destinations: a comparative study of Indonesia and Italy
• Influence of cultural values of collectivism on consumers’ behaviour
• Uncertainty Avoidance: its impact on travel decision-making during COVID-19 pandemic