Foto del docente

Giampaolo Proni

Alma Mater Professor

Alma Mater Studiorum - Università di Bologna

Adjunct professor

Department of the Arts

Research

Keywords: design shopping sociosemiotics semiotics semiotics of urban spaces semiotics of landscape fashion Charles Peirce consumer behaviour architecture

Sociosemiotics of consumption behavior in Points of Purchase of fashion goods;
Semiotics and Project
Semiotics and analysis of urban and commercial space;
Semiotics of Fashion;
General Semiotics: theory of interpretation.



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