Foto del docente

Giampaolo Proni

Associate Professor

Department for Life Quality Studies

Academic discipline: M-FIL/05 Philosophy and Theory of Language

Curriculum vitae

Giampaolo Proni


Personal data and addresses

Born in Faenza (Italy), September 5th, 1955. Office: +39 0541 434033. Fax +39 0541 434043. Cell. +39 349 8741616. E_mail

Present Academic Position

Associate Professor in Semiotics (M-FIL/05), Bologna University, Rimini campus, Department of Life Quality Studies, since October 2013. From March 2004 to September 2013, Department of Communication Disciplines. 

Teaching activities: since A.Y. 2007-2008 Semiotics of Fashion (10 CFU), 1st Level Degree Course in Costume and Fashion Cultures and Techniques, same campus. Since A.Y. 2010-2011 the course unit is called Languages and Techniques of Made in Italy, and the credits are 12. In A.Y. 2014-2015 the credits are reduced to 6. 

Since A.Y. 2003-2004 to 2007-2008 Sociosemiotics of Fashion (5 credits) and Fashion Languages and Signs (5 credits), 2nd Level Degree Course in Fashion Systems and Communication, Facoltà di Lettere e Filosofia, Rimini Campus. Since A.Y. 2008-2009 Sociosemiotic Analysis of Fashion (12 credits) at the 2nd Level Degree Course in Fashion Studies, same campus. Since A.Y. 2015-2016 Socio-semiotic analysis of Fashion in the Fashion Culture and Management 2nd Level Degree Course (6 credits).

From July 2008 to March 2010 he has been the Scientific Director of the Master Program in Fashion Production and Culture - Collection Product Manager, Bologna University.

Assistant Professor in Semiotics from March, 1st, 2001 to February, 2nd, 2004 at Milan Polytechnic, III College of Architecture (School of Design), INDACO Department, as tenured professor in Theory of Languages and Semiotics, in the 1st Level Degree Course in Industrial Design.


High School degree at Liceo Classico Giulio Cesare, Rimini.

Degree of 'Laurea' in Philosophy at Bologna University in 1979, dissertation in Semiotics, supervisor Prof. Umberto Eco. Title of dissertation: Charles S. Peirce's Theory of Abduction.

Ph.D. in Semiotics. Dissertation presented on June, 6th 1992. Title: The Foundation of Semiotics in C.S. Peirce. Degree Committee: Professors Tullio De Mauro, Umberto Eco, Paolo Leonardi.

Winner of public competion for a Research Associate position with life tenure in January 2001, at Milan Polytechnic, III College of Architecture (School of Design). Official enrolment as a public employee March 1st, 2001.


Working experiences, fellowships and collaborations

I began to collaborate with the Istituto di Discipline della Comunicazione of Bologna University in 1980, giving some lectures in introductory classes of computer science for undergraduates.

I worked as a life position teacher in Italian Secondary Public School (12 to 14 years olds) in school years 1984-85 and 1985-86. I resigned in 1986.

Since 1986 I teach in professional training courses in the fields of communication and semiotics.

1988-1994: writer and columnist for Radio RAI (Italian public national radio).

1993, 1994, 1995, 1996 lectures on Peirce's semiotics on behalf of the Chair of Semiotics, Bologna University.

1996-2004: professor of creative writing at the Upper School for Interpreters and Translators "San Pellegrino" in Misano Adriatico, post-degree program Translating Literature.

Academic Year 2000-2001: tutor in the Master program in E-Design at Poli.Design Consortium, Milano.

Academic Years 1998-99, 1999-2000, 2000-2001: professor of Text Analysis at Scuola Superiore for Interpreters and Translators "San Pellegrino" in Misano Adriatico.


University fellowships before life tenure and authorized assignments

From A.Y. 2003-2004 to 2006-2007, professor of Semiotics of Consumption and Communication Analysis at MiMeC Master program (Master in Marketing and Communication) and in MExEM Master program (Master in Exhibition and Event Management), Bocconi University, Milan.

Holder of the following professorhips at the 1st Degree Master program in Fashion Production and Culture / Collection Product Manager, Bologna University: A.Y. 2002-2003, Languages and Strategies of Communication; 2003-2004, Strategies and Analysis of Communication; 2004-2005 and 2005-2006, Analysis and Design of Communication Event.Since A.Y: 2002-2003 he's a member of the Scientific Board of the above mentioned Master program.

A.Y. 2001-2002, 2002-2003 appointed professor of Semiotics of Fashion in the First Degree Course in Costume and Fashion Cultures and Techniques, Bologna University.

A.Y. 1996-97, 1997-98, 1999-2000, 2000-2001 (1st semester): contract professor of Theory of Languages and Semiotics in the First Degree Course in Industrial Design, Milan Polytechnic.

A.Y. 1998-99: contract professor of Theory and History of Industrial Design 3, in the First Degree Course in Industrial Design, Milan Polytechnic.

A.Y. 1997-98, 1998-99, 1999-2000: contract professor of Theory of Information in the First Degree Professional Course in Costume and Fashion Operator, Bologna University. A.Y. 2000-2001 appointed professor in the same subject.

From 1995-96 to 2000-2001, professor of Business communication in the Second Degree Course “Business Attorney”, at the Postgraduate School in Public Administration Studies (S.P.I.S.A.), Bologna University.

A.Y. 1997-98, 1998-99, 1999-2000: professor of Mass communication at the Graduate School for Artistic Industry (Istituto Superiore per le Industrie Artistiche, ISIA) in Florence.

A.Y. 1998-99 professor of Dynamics and Techniques of Communication in the 1st training course for public managers, at the Upper School of Public Administration of the Presidency of the Cabinet (Italian Government).

A.Y. 1995-96, 1996-97, 1997-98, professor of Computer science at the Specialization Course for Fashion Operators, Vestis Association, Bologna University.


Research as Assistant Professor at Bologna University

2010-2012 Local coordinator (B Form) of the PRIN 2008 prot. 2008JEHTAN Design of cultural heritage between history, memory and knowledge. The "Intangible", the "Virtual", the "Interactive" as project matters in the time of crisis.

2008-2010 Research director of the contract research Innovation in Commercial Centers.

2007-2008 Research director of the contract research RiminiSigns: Paths and Maps of the Rimini Urban Territory.

2006 Scientific organization (in collaboration with Professors Mario Lupano e Maria Pia Pozzato) of the congress Blurring Landscapes. Sociosemiotics of Daily Life, June 16-18, 2006– supported by the Second Degree Course in Systems and Communication of Fashion and the Second Degree Course in in Semiotic Disciplines – in collaboration with AISS (Associazione Italiana di Studi Semiotici), sponsored by UNI.RIMINI S.P.A.

2006 Scientific organization, with professor Martin Lefebvre (Concordia University, Quebec) of the international conference Peirce and image, Urbino, International Centre of Semiotics and Linguistics, July 17-19.

2004-2005 R.F.O. grants (former 60% funds) for the research program Brand-building in Fashion as a Social-semiotic value in the Points-of-Purchase; 2006 Sociosemioticsof Consumption Behaviour in Fashion Points-of-Purchase; 2007 Qualitative Psychosemiotic Analysis of Self-description and of the Assisted Process of Designing an Ideal Eco Image.

2005, May 7th: scientific organization of the seminar Research on Fashion Shopping: Design, Marketing, Semiotics and Communication, supported by Bologna University, Rimini Campus, the Department of Communication Disciplines, the Second Degree Course in Systems and Communication of Fashion. Sponsored by UNI.RIMINI S.P.A.

Affiliations and memberships

Member of Associazione Italiana di Studi Semiotici(AISS).