Alessandra Zammit CV
University of Bologna - Dipartimento di Scienze Aziendali
Via Capo di Lucca, 34 - 40126 Bologna
Phone : + 39 0512098097
Fax: + 39 051246411
Email: alessandra.zammit@unibo.it
Education
- 2007 PhD Business Administration – Marketing – University of
Bologna
- 2003 Degree in Statistics – cum laude- University of Bologna
Supervisior Prof. Gian Luca Marzocchi
Research interests
- Choice problems and context effects
- Social norms and context effects
- Customizazion processes and extremeness aversion
- ioneer advantage and choice context
- Propensity to plan
- Construal level theory and context effects
- Meta-analytic techniques and structural equations
Scholarships
2006 Marco Polo Scholarship “University of Bologna”
Visting Periods
Visiting periods at Fuqua School of Business, Duke University
Noth Carolina (2006 e 2007).
Published Papers
“ A Generalizable Scale of Propensity to Plan: The Long and the
Short of Planning for Time and for Money”, Lynch J.J, Netemeyer R.,
Spiller S., Zammit A. 2010 Journal of Consumer Research,
Vol. 37 June.
“Self scanning technologies in retail: determinants of
adoption”, Marzocchi G. L., Zammit A. 2006 Service Industries
Journal Vol. 26, N. 6.
“L'interazione fra effetto olistico e rappresentazione temporale
nella percezione delle marche”, M. Visentin, G. L. Marzocchi, A.
Zammit (2011)Mercati e Competitività 11/1. Best Paper
2011
Conferences Presentations
“Contextual Cues and Descriptive Norms: Do People Stick
to Context when they Know What Others Choose?”
A. Zammit, E.
Montaguti. (2009). Advances in Consumer Research Volume 37, eds.
Margaret C. Campbell, Jeff Inman and Rik Pieters, Duluth, MN:
Association for Consumer Research. Presentato a The Association for
Consumer Research Annual North American Conference October 22 – 25,
2009 Pittsburgh.
“Contextual Cues and Socially Relevant Information: Are
Consumers Sticking to Context When They Know What Others Choose?”
Montaguti E. Zammit Presented at 38th EMAC conference,
2009 Nantes
“Psychological distance, level of construal and compromise
effect” Marzocchi G.L. Zammit A. Presented at 38th
EMAC conference, 2009 Nantes
“Time, money and compromise effect” Zammit A., Marzocchi G. L.,
Pizzi G. 2008 SIM conference Milan. “The Evolution of
Compromise Effect: The Moderating Role of Socially Relevant
Information” , Montaguti E. Zammit A 2008 SIM conference
Milan.
“Contextual Cues and Socially Relevant Information: Are
Consumers Sticking to Context When They Know What Others Choose?”
Montaguti E. Zammit A. Society for Consumer Pshychology Annual
Conference 2009 San Diego
“Time, money and compromise effect” Zammit A Marzocchi G. L.
Pizzi G. 2008 37th EMAC conference University of
Brighton, UK .
“The Evolution of Compromise Effect: The Moderating Role of
Socially Relevant Information” , Montaguti E. Zammit A 2008
37th EMAC conference University of Brighton, UK .
“New Product Entry: the Moderating Role of Compromise Effect on
Pioneering Advantage”, Zammit A., Montaguti E. SIM
Conference, Rome, 2007
“An analysis of time evolution of compromise effect: the
moderating role of pioneering advantage and product category
familiarity”, Zammit A., Montaguti E. EACR Conference 2007,
Milan.
“ Time evolution of compromise effect: an analysis of the
moderating role of pioneering advantage”, Zammit A., Montaguti E.
2007 36th EMAC conference Reykjavik University, Iceland.
“Dynamic analysis of compromise-effect: the role of attribute
number”, Zammit A., Montaguti E. 35th EMAC Conference 2006, May,
Athens.
“The Phoenix, the Rational Consumer and Other Mytho-Logical
Creatures”, Zammit A., Scarpi D, IAREP Conference 2005 Prague,
Czech Republic, September.
“Do stock market value innovation? A meta-analysis”, Ballardini
F., Malipiero A., Oriani R., Sobrero M., Zammit A. Academy of
Management Conference 2005, 5-10 August, Honolulu Hawaii.
