Farace, Stefania; Montaguti, Elisa; Valentini, Sara; Zammit, Alessandra, How does gamification affect customer behavior and revenue?, «ITALIAN JOURNAL OF MARKETING», 2025, 4, pp. 331 - 354 [Scientific article]Open Access
Zammit, Alessandra; Montaguti, Elisa; Manaresi, Angelo, Waste production and consumer behavior:
literature review and future research, in: Proceeding of International Marketing Trends Conference IMTC 2024, 2024, pp. 1 - 11 (atti di: International Marketing Trends Conference VENICE 18-20 January 2024, Venice, Italy, 18-20 January 2024) [Contribution to conference proceedings]
Zammit, Alessandra; Montaguti, Elisa, Social preferences and Context effects, in: Marketing per il benessere, la salute e la cura XX^ SIM Conference Firenze, 20-21 ottobre 2023, 2023, pp. 1 - 5 (atti di: Marketing per il benessere, la salute e la cura XX^ SIM Conference Firenze, 20-21 ottobre 2023, Firenze, 20-21 ottobre 2023) [Contribution to conference proceedings]
Zammit, Alessandra; Montaguti, Elisa; Valli, Veronica, When does customization increase satisfaction? The risk of self-expressive choices, in: Proceedings 2021 EMAC Conference "Marketing for Growth" May 25-28, 2021 Madrid, Spain, 2021, pp. 1 - 5 (atti di: EMAC 2021 "Marketing for Growth" May 25-28, 2021 Madrid, Spain, Online, 25-28 May 2021) [Contribution to conference proceedings]
Sara Valentini; Elisa Montaguti; Alessandra Zammit, Gamification: A Way to Increase Customer Base Value?, in: People Make Marketing, 2018, pp. 128 - 133 (atti di: 47th EMAC Conference, Glasgow, UK, May 29- June 1, 2018) [Contribution to conference proceedings]
Gian Luca Marzocchi;
Alessandra Zammit, Left Hand, Right Hand and Compromise Effect: A Tale of Two Brains, in: People Make Marketing, Proceedings EMAC 2018, Glasgow, UK, 2018, pp. 1 - 5 (atti di: Emac 2018, Glasgow, 29 maggio-1 giungo 2018) [Contribution to conference proceedings]
Alessandra Zammit; Elisa Montaguti, Self-Expressive Choices, Customization and Satisfaction: When Does Customization Enhance Self-Expression?, in: People Make Marketing Proceedings EMAC 2018, 2018, pp. 1 - 6 (atti di: EMAC 2018, Glasgow, UK, 29 maggio-1 giugno 2018) [Contribution to conference proceedings]
Chiara Orsingher;
Alessandra Zammit, The Effects of Social Influencers’ Self-Disclosure and Information Quality on Consumer Trust, in: People Make Marketing, Proceedings EMAC 2018, Glasgow, UK, 2018, pp. 1 - 6 (atti di: EMAC 2018, Glasgow, 29 maggio-1 giungo 2018) [Contribution to conference proceedings]
Zammit, Alessandra; Marzocchi, Gian Luca, Asymmetrical Evaluation of
Pros and Cons in Future Context Based Choices, in: Proceedings of the 46th EMAC Annual Conference "Leaving Footprints", 2017, pp. 1 - 7 (atti di: Emac 2017 Leaving Footprints, University of Groningen, Netherlands, 23-26 May 2017) [Contribution to conference proceedings]
Zammit, Alessandra; Montaguti, Elisa, Being the first entrant and getting stuck in the middle: the risks of becoming the intermediate pioneer, «EUROPEAN JOURNAL OF MARKETING», 2017, 51, Article number: 6 , pp. 1178 - 1196 [Scientific article]
Zammit, Alessandra; Montaguti, Elisa; Valentini, Sara, Being the First Entrant and Getting Stuck in the Middle:
The Disadvantage of the Intermediate Pioneer, in: The proceedings of the International Conference Marketing Trends 2017, Jean-Claude Andreani and Umberto Collesei, Paris-Venice Marketing Trends Asociation, 2017, pp. 1 - 15 (atti di: International Marketing Trends Conference 2017, Madrid, Spain, 26-28 January 2017) [Contribution to conference proceedings]
Valentini, Sara; Zammit, Alessandra; Montaguti, Elisa, Gamification: A Way to Increase Customer Base Value?, in: Il Marketing di Successo: Imprese, Enti e Persone, 2017, pp. 1 - 6 (atti di: SIM Conference, Bergamo, Italia, 26-27 ottobre 2017) [Contribution to conference proceedings]
Alessandra Zammit, Tecnologie self-service e scelte del consumatore, Bologna, Bononia University Press, 2017, pp. 103 . [Research monograph]
Zammit, Alessandra; Valentini, Sara; Montaguti, Elisa, The Determinants of Participation into Online Crowdfunding, in: Il Marketing di Successo: Imprese, Enti e Persone, 2017, pp. 1 - 6 (atti di: SIM Conference, Bergamo, Italia, 26-27 Ottobre 2017) [Contribution to conference proceedings]
Valentini, Sara; Zammit, Alessandra, The Value of Engaging Customers through a Gamification Marketing Strategy, in: Proceedings of the International Marketing Trends Conference 2017, ed. Jean-Claude Andreani and Umberto Collesei, Paris-Venice Marketing Trends Asociation, 2017, pp. 1 - 13 (atti di: International Marketing Trends Conference 2017, Madrid, Spain, 26-28 January 2017) [Contribution to conference proceedings]
