Foto del docente

Alessandra Zammit

Assistant professor

Department of Management

Academic discipline: SECS-P/08 Management

Publications

Cito, MARIA CRISTINA; Montaguti, Elisa; Zammit, Alessandra, Identity Transition and Consumer Behavior, in: paradigm shifts and interactions, Valencia, Universitat de Valencia, 2014, 43, pp. 1 - 7 (atti di: Paradigm shifts and interactions, Valencia; Spain, June, 3-6) [Contribution to conference proceedings]

Elisa Montaguti; Alessandra Zammit, It is Not Me! So I Customize It!, in: 42th Emac Conference Proceedings, Istanbul, EMAC Proceedings, 2013, 42, pp. 1 - 7 (atti di: Lost in Translation: Marketing in an Interconnected World, Istanbul Technical University, 4-7 giugno 2013) [Contribution to conference proceedings]

Visentin M.; Marzocchi G.L.; Zammit A., L'interazione fra effetto olistico e rappresentazione temporale nella percezione delle marche, «MERCATI E COMPETITIVITÀ», 2011, 1, pp. 11 - 31 [Scientific article]

J. Lynch; R. Netemeyer; S. Spiller; A. Zammit, A Generalizable Scale of Propensity to Plan: The Long and the Short of Planning for Time and for Money, «THE JOURNAL OF CONSUMER RESEARCH», 2010, 37, pp. 108 - 128 [Scientific article]

A. Zammit; E. Montaguti, CONTEXTUAL CUES AND DESCRIPTIVE NORMS: DO PEOPLE STICK TO CONTEXT WHEN THEY KNOW WHAT OTHERS CHOOSE?, in: Advances in Consumer Research Volume 37, eds. Margaret C. Campbell and Jeff Inman and Rik Pieters, Duluth, MN : Association for Consumer Research., DULUTH, MN, eds. Campbell and Inman and Pieters, 2010, pp. 1 - 23 (atti di: “A World of Knowledge At the Point of Confluence.” The Association for Consumer ResearchAnnual North American ConferenceOctober 22 – 25, 2009Pittsburgh, PA, Pittsburgh, PA, USA, October 22 – 25, 2009) [Contribution to conference proceedings]

G. Pizzi; C. Orsingher; G.L. Marzocchi; A. Zammit, The temporal pattern of customer satisfaction: a construal-level approach, in: Frontiers in Service Conference, SINE LOCO, sine nomine, 2010, pp. 1 - 2 (atti di: Frontiers in Service Conference 2010, Karlstad, Sweden, 10-13 giugno 2010) [Contribution to conference proceedings]

G. Pizzi; G.L. Marzocchi; C. Orsingher; A. Zammit, Why does the way you evaluate a service depends on when you evaluate it, in: 39th EMAC Conference: The Six Senses – The Essentials of Marketing Editors: Suzanne C. Beckmann, Torsten Ringberg, Thomas Ritter, COPENHAGEN, Suzanne C. Beckmann, Torsten Ringberg, Thomas Ritt, 2010, pp. 1 - 5 (atti di: 39th EMAC Conference: The Six Senses – The Essentials of Marketing, Copenhagen Business School Denmark, 1-4 June 2010) [Contribution to conference proceedings]

E. Montaguti; A. Zammit, Contextual Cues and Socially Relevant Information: Are Consumers Sticking to Context When They Know What Others Choose?, in: Marketing & the Core Disciplines: Rediscovering References?, Proceedings of the 38th Annual Conference of the European Marketing Academy (EMAC), 2009, May 26-29, Audencia Nantes School of Management, Nantes, France, p. 163., BRUXELLES, Helfer &Nicolas (eds.) Proceedings- 38th EMAC, 2009, pp. 1 - 5 (atti di: Marketing & the Core Disciplines: Rediscovering References?, Proceedings of the 38th Annual Conference of the European Marketing Academy (EMAC), 2009,, Audencia School of Business Nantes - France, May 26-29 2009) [Contribution to conference proceedings]

G. Pizzi; G.L. Marzocchi; C. Orsingher; A. Zammit, The temporal pattern of customer satisfaction: a construal-level approach, in: J.P. Helfer & J.L. Nicolas (eds.), Marketing & the Core Disciplines: Rediscovering References?, Proceedings of the 38th Annual Conference of the European Marketing Academy (EMAC), 2009, May 26-29, Audencia Nantes School of Management, Nantes, France., BRUXELLES, Helfer &Nicolas (eds.) Proceedings- 38th EMAC, 2009, pp. 1 - 5 (atti di: Marketing & the Core Disciplines: Rediscovering References?, Proceedings of the 38th Annual Conference of the European Marketing Academy (EMAC), 2009, Audencia School of Business Nantes - France, May 26-29 2009) [Contribution to conference proceedings]

Montaguti E.; Zammit A., The Evolution of Compromise Effect: The Moderating Role of Socially Relevant Information, in: Atti del V convegno annuale della società italiana marketing, "Mercati competitività e sviluppo sostenibile", Milano 2008, PARMA, Società Italiana Marketing, 2008, pp. 1 - 5 (atti di: V convegno annuale della società italiana marketing, "Mercati competitività e sviluppo sostenibile", Milano 2008, Milano, Italia, 3-4 Ottobre 2008) [Contribution to conference proceedings]

E. Montaguti; A. Zammit, The Evolution of Compromise Effect: The Moderating Role of Socially Relevant Information, in: Emac 2008 Proceedings, BRUXELLS, EMAC, 2008, pp. 1 - 5 (atti di: EMAC 2008 "Marketing Landscapes: A Pause for Thought" University of Brighton UK 27-30 May 2008, Brighton, UK, 27-30 May 2008) [Contribution to conference proceedings]

Zammit A.; Marzocchi G.L.; Pizzi G., Time, money and compromise effect, in: EMAC Proceedings 2008 37th Conference, BRUXELLES, EMAC Proceedings, 2008, pp. 1 - 5 (atti di: Emac 37th conference 2008 University of Brighton UK, 27-30 May 2008, University of Brighton UK, 27-30 May 2008) [Contribution to conference proceedings]

G.L. Marzocchi; A. Zammit, Time, money and compromise effect: the mediating role of temporal proximity and time orientation, in: Atti del V convegno annuale della società italiana marketing, PARMA, Società Italiana Marketing, 2008, pp. 1 - 5 (atti di: V convegno annuale della società italiana marketing, Milano 3-4 Ottobre 2008, Milano, Italia, 3-4 Ottobre 2008) [Contribution to conference proceedings]

Zammit A.; Montaguti E., An analysis of time evolution of compromise effect: the moderating role of pioneering advantage and product category familiarity, in: European Advances in Consumer Research, s.l, EACR, 2007, 8, pp. 23 - 23 (atti di: EACR 2007 European Conference of the Association for Consumer Research, Milano, 10-14 luglio 2007) [Abstract]

a. zammit ; e. montaguti, New Product Entry: the Moderating Role of Compromise Effect on Pioneering Advantage, in: Atti IV CONVEGNO ANNUALE DELLA SOCIETA' ITALIANA MARKETING "IL MARKETING DEI TALENTI", PARMA, società italiana di marketing, 2007, pp. 1 - 23 (atti di: "IL MARKETING DEI TALENTI", Roma, 5-6 ottobre 2007) [Contribution to conference proceedings]