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Alessandra Zammit

Associate Professor

Department of Management

Academic discipline: SECS-P/08 Management


Keywords: propensity to plan context effects and construal level theory pioneer advantage and context effects context effects customization and extremeness aversion social influence and context effects

1_Consumer choice and choice heuristics. Stability and time evolution of context effects. Time evolution of context effects in presence of a changing information set. Specifically, interaction between choice contexts and a) information on pioneering status; b) information on product attributes; c) information on social behavior. 

2_ Customization decisions and extremeness aversion. 

3_ Propensity to plan in the long and short run the use of time and money. 

5_ Construal levels and context effects: construal level theory and propensity to compromise.