Foto del docente

Umberto Lago

Associate Professor

Department of Management

Academic discipline: SECS-P/08 Management

Publications

M. Colucci; E. Montaguti; U. Lago, Managing brand extension via licensing: An investigation into the high-end fashion industry., «INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING», 2008, 25, pp. 185 - 198 [Scientific article]

U.Lago; A.Baroncelli, Italian football, «JOURNAL OF SPORTS ECONOMICS», 2006, 7, pp. 13 - 28 [Scientific article]

Ruolo editoriale nella rivista «Journal of Sport Economics, Special Issue: The financial crisis in European football», THOUSAND OAKS, Sage

E.Montaguti; M. Colucci; U.Lago, Make or License Decisions: Assessing the Role of Transaction Cost Economics and Product Category Similarity within Firm Boundary Decisions,”, in: Egos, s.l, Egos, 2006(atti di: EGOS, Bergen Norway, 6-8 July 2006) [Contribution to conference proceedings]

U.Lago; R. Simmons; S.Szymanski, The financial crisis in European football: an introduction, «JOURNAL OF SPORTS ECONOMICS», 2006, 7, pp. 3 - 12 [Scientific article]

U.Lago, The state of the Italian football industry, in: Handbook on the Economics of Sport, CHELTENHAM, Edward Elgar, 2006, pp. 463 - 473 [Chapter or essay]

M. Colucci; U.Lago; E.Montaguti, When Should Firms License Their Brands ? An Empirical Investigation on Governance Structure, in: EMAC Proceedings, MILANO, EMAC, 2005, pp. 1 - 6 (atti di: EMAC Conference, Milano, 24-27 May 2005) [Contribution to conference proceedings]

A. Baroncelli; U. Lago; S. Szymanski, Il business del calcio, MILANO, Egea, 2004, pp. 303 . [Research monograph]

G. Rossi; U. Lago, Il processo di determinazione del salario di un calciatore professionista, in: Il business del calcio, MILANO, Egea, 2004, pp. 111 - 130 [Chapter or essay]

A. Baroncelli; U. Lago, Il settore del calcio, in: A. BARONCELLI U. LAGO S. SZYMANSKI, Il business del calcio, MILANO, Egea, 2004, pp. 7 - 40 [Chapter or essay]

M. Palmeri; U. Lago, Il vantaggio competitivo nel calcio, in: U. LAGO A. BARONCELLI S. SZYMANSKI, Il business del calcio, MILANO, e, 2004, pp. 187 - 210 [Chapter or essay]

U. Lago, La strategia competitiva, in: U. LAGO A. BARONCELLI S. SZYMANSKI, Il Business del calcio, MILANO, Egea, 2004, pp. 167 - 185 [Chapter or essay]

A. Baroncelli; U. Lago, L’analisi economico-finanziaria delle società calcistiche, in: A. BARONCELLI U. LAGO S. SZYMANSKI, Il business del calcio, MILANO, EGEA, 2004, pp. 69 - 110 [Chapter or essay]

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