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Saveria Capecchi

Associate Professor

Department of Political and Social Sciences

Academic discipline: SPS/08 Sociology of Culture and Communication

Director of Second Cycle Degree of Public and Corporate Communication

Curriculum vitae

SAVERIA CAPECCHI'S SCIENTIFIC CURRICULUM


Saveria Capecchi is a professor in “Sociology of cultural and communication processes” (SPS/08) at the Department of Political and Social Sciences of the University of Bologna.


Educational/Professional Career and Teaching Activity

Saveria Capecchi graduates in 1992 in Art, Music and Performance Studies at the Faculty of Arts and Humanities of the University of Bologna, obtaining 110/110 cum laude with a thesis by the title of “The pluri-dimensional woman. Female images in television programmes” (supervisor: Prof. Mauro Wolf, professor in “Broadcasting Theory and Techniques”).

From 1992 to 1999 she collaborates as “scholarship holder”, having been assigned a research and teacher's training scholarship sponsored by IULM, in the teaching and research activities of the Communication Department of the IULM University of Milan (from 1998 Faculty of Communication and Performance Studies), directed by Prof. Marino Livolsi.

In 2000 and 2001 she teaches “Theory and Techniques of Mass Communication” at the Faculty of Arts and Humanities of the University of Padua, Degree Course in Communication Studies, as “non-permanent lecturer”.

From the 1st October 2001 she is a researcher in “Sociology of cultural and communication processes” (SPS/08) at the Faculty of Educational Sciences of the University of Bologna, Department of Education. She teaches “Sociology of the Family” and "Sociology of Multimedia Communication".

From 2004 to present she teaches “Mass Communications” at the Department of Communication Studies of the University of Bologna, Faculty of Arts and Humanities.

From 14 october 2012 she is a researcher at the Department of Political and Social Sciences of the University of Bologna. She teaches "Mass Communication (at the Department of Communication Studies of the University of Bologna, Faculty of Arts and Humanities) and "Sociology of Multimedia Communication" (at the Master of Public and Corporate Communication, School of Political Sciences).

From 15 september 2014 she is a professor at the Department of Political and Social Sciences of the University of Bologna.


Research Activity

- 1993: Saveria Capecchi is responsible for a quali-quantitative research on the representation of men and women in the media, for the Communication Department of the IULM. The research focuses on advertising on television and in male and female fashion magazines.

- 1994: she is responsible, together with Maria Grazia Ferrari, for a research on children's imaginary, subsidized by the Communication Department of the IULM. The research aims at surveying the influence of the media (of television, in particular) on the dreams, wishes and life projects of 590 children (boys and girls), equally divided between the cities of Milan and Bologna. The method is quali-quantitative: content analysis, considering numerous items, of the 590 essays written in class by the children, about how they imagine their future life (the title of the essay asks them to consider aspects such as work, sentimental and family life, home, lifestyle, etc.); 80 in-depth interviews on the wishes and motives underlying preferences of media contents; questionnaire administered to the 590 subjects on the use of their free time, including the activities of television watching and book reading.

- 1995: within a project of the Communication Department of the IULM she carries out a content research on political communication, taking into consideration seven national daily papers. In particular, she selects articles concerning the television appearances of political leaders during the campaign for the political elections of 1994, and creates a quali-quantitative analysis grid, which considers especially judgments on the “way of communicating” of the political leaders.

- 1997: within a project of the Communication Department of the IULM she carries out a content research on political communication, taking into consideration seven national daily papers. In particular, she selects articles concerning the television appearances of political leaders during the campaign for the political elections of 1996, and creates a quali-quantitative analysis grid, which considers especially judgments on the “way of communicating” of the political leaders.

- 1998: she is responsible for a research funded by the Communication Department of the IULM on “Un posto al sole” (A Spot in the Sun), the first soap opera made in Italy, filmed in Naples, at the Rai studios. The research examines the “uses” and perception of the audience of “Un posto al sole” and “The Bold and the Beautiful”. The methodology is prevalently qualitative: the researcher personally conducted 110 in-depth interviews with men and women equally distributed between Milan and Naples and, adopting the ethnographic method, observed the behaviour of some families gathered to watch “Un posto al sole”, in order to identify the textual and extra-textual “uses” of the soap.

- 1999: she collaborates in a content research on the representation of women, men and the relationship between the sexes, in the information programmes of the three Rai channels (a research commissioned by Vittorio Bossi, responsible for the Analysis, Studies and Research Section of the Rai, from the Communication Department of the IULM). She creates a qualitative analysis grid, in order to survey the roles occupied by women in information, the global image they offer of themselves, the images of women “constructed” by the Rai, the adjectives, sentences, dialogues and non-verbal aspects of communication which emphasise a “valorisation” or “devaluation” of women.

- 1999: together with Marcella Chiesi (from the “Studio DUO” in Rome), she elaborates a project titled “New Professional Figures and New Employment in the Field of Television: the Valorisation of Gender Differences”, approved by the Programme of Regional Initiative of Tuscany. The Equal Opportunities Commission and the Tuscan Regional Committee for Broadcasting Services, Information and Local Publishing are partners in the project. Saveria Capecchi performs a research on the female image in information programmes of Tuscan regional/local transmission.

- 2000: she takes part in a research on the representation of young people on television, co-ordinated by the Prof. Pina Lalli, professor in “Sociology of Communication” at the Department of Communication Studies of the University of Bologna. She creates a qualitative analysis grid, considering the roles, the “constructed” image of young boys and girls, and in general the social representations conveyed by television programmes on “young people” and “youthfulness”.

- 2001: she participates in a research on gender-based violence (a Cofin '99 research, called “Gender and Social Indicators”), co-ordinated by the Prof. Franca Bimbi, professor in “Sociology” at the Faculty of Arts and Humanities of Padua University. In particular, she identifies the interpretative paradigms underlying Italian researches on violence on women.

- 2004: she writes a handbook on Sociology of Mass Communications by the title "L'audience attiva. Effetti e usi sociali dei media" (The Active Audience. Effects and Social Uses of the Media). In the book she outlines the history of the main theories about the media, drawing attention to the changes both in the conception of the effects of the media and in the conception of the audience.

- 2005: she writes a book by the title "Identità di genere e media" (Gender Identity and the Media), in which she draws a picture of the situation as regards the problems discussed at national and international level on the subject of “gender and the media” (taking into account advertising, television fiction, information, cinema and the web).

- 2008-2009: she partecipates in a research on Media Education in the primary and  secondary school of Emilia-Romagna Region. The Department of Education (Faculty of Educational Sciences of University of Bologna) and Emilia-Romagna Regional Committee for Broadcasting Services, Information and Local Publishing are partners in the project.

2009-2010: she carries out a content research on spectacolarization of the eroticized femal body in television advertisements (she analyzes 48 spot, prime-time of Rai 1 and Canale 5) and a selection of women fashion magazines (D. La Repubblica delle donne, Marie Claire, Glamour). She creates a qualitative analysis grid considering the female roles, the female bodies representation, dialogues and non-verbal aspects of communication.

2013-14: she is carrying out a quali-quantitative content research on the representation of the violence against women in the most important italian national newspapers (print and on-line).

Memberships

From 2006 she is a member of the editorial board of the review In-formazione. Studi e ricerche su giovani, media e formazione (Directors: Prof. Mario Morcellini, Prof. Teresa Grange Sergi).

From 2009 she is a member of the editorial board of the book series Generi, corpi, sessualità, Franco Angeli (Directors: Prof. Elisabetta Ruspini, Prof. Marco Inghilleri).

From 2010 she is a member of the scientific board of Osservatorio "In Chiaro" of Media social research, University Bicocca, Milan (Italy),

From 2014 she is a member of Athena Network (Scholars for Social Communication).

 Most Important Scientific Publications

Articles in Reviews

- “Le immagini femminili nei programmi televisivi. Una panoramica sulle ricerche anglo-americane dagli anni ‘70 ad oggi”, Rassegna Italiana di Sociologia, settembre 1993, pp. 425-440.

- “Gli interrogativi del femminismo. Una panoramica storica”, AlfaZeta, 40, 1994, pp. 7-10.

- “Immagini di uomini e donne nella stampa periodica”, Problemi dell'informazione, marzo 1995, pp. 93-115.

-“Bambini e bambine di fronte alla televisione. Tv e socializzazione al genere”, Problemi dell'informazione, settembre 1995, pp. 345-365.

-(con Maria Grazia Ferrari) “L'immaginario tra iper-ordinario e stra-ordinario: l'uso dei media da parte di un gruppo di bambini e bambine”, Problemi dell'informazione, settembre 1997, pp. 367-392.

-“Soap opera e risposte delle spettatrici”, Inchiesta, numero monografico a cura di Saveria Capecchi e Annalisa Tota intitolato Chi ha paura/voglia degli studi di genere?, n. 125, luglio-settembre 1999, pp. 29-32.

-“Le molteplici risposte del pubblico di Un posto al sole e di Beautiful” Interferenze, n. 3, 2000, pp.108-119.

-“Una vita davanti alla televisione: la rinegoziazione dell'identità soggettiva”, Inchiesta, numero monografico a cura di Serena Dinelli intitolato Tecnologie, soggettività, relazioni, contesti, n. 135, gennaio-marzo 2002, pp.10-15.

-“Linguaggi dei media e identità di genere”, Treccani Scuola online, 27/10/06.

- “Fare rete per diffondere una cultura di genere”, in Inchiesta, numero monografico a cura di Saveria Capecchi intitolato Donne e comunicazione, n. 153, luglio-settembre 2006, pp. 1-6.

-“Modelli di genere: dall'amore romantico alla relazione pura” in In-Formazione, 1, 2006, pp. 68-71.

- "L'immaginario giovanile: una palestra per la costruzione dell'identità soggettiva", in In-Formazione, n.3, 2008, pp. 18-21.

- "Frauenrollen in Medien, Gesellschaft und Politik" in Der burger im staat (Landeszentrale fur politische Bildung, Baden-Wurttemberg) 2, 2010, pp. 212-218.

- "Il Paese delle donne" in il Mulino 6/11, pp. 1097-1105

- "Il corpo erotizzato delle donne negli spot pubblicitari e nelle riviste di moda femminile" in Polis 3/2011, pp. 393-417.

- "Methodological problems in gender and media research", in Quality & Quantity 2012, DOI 10.1007/s11135-012-9805-1.

- "Dare voce alle donne: buone pratiche per comunicare in ottica di genere" in Quando la comunicazione è attenta al genere, collana Comunicazione Sociale, vol. 1 (Pubblicità Progresso). http://www.pubblicitaprogresso.org/pubblicazione/quando-la-comunicazione-e-attenta-al-genere/

“Donne politiche sulla scena dei media”, Problemi dell'informazione, n.3/2015, pp. 527-548.

- “Jihad e cyberwar: nulla è come sembra”, Inchiesta, vol. 191, pp. 24-27.

- Le associazioni femministe italiane e la produzione di capitale sociale, in Paradoxa, 2/2017, pp. 107-122 (numero monografico a cura di Gianfranco Pasquino).

"Personal relationships in the digital age: three female academics’ qualitative research", in Quality & Quantity, DOI 10.1007/s11135-017-0544-1, 2017 (versione elettronica).

 

Articles in Collective Volumes

- “Sorrisi e canzoni in Tv. I messaggi televisivi di Berlusconi visti dalla stampa”, in Marino Livolsi e Ugo Volli (a cura di) La comunicazione politica tra Prima e Seconda Repubblica, Franco Angeli, Milano, 1995, pp. 135-165.

- “Il faccia-faccia Berlusconi-Prodi. Il confronto televisivo visto dalla stampa”, in Marino Livolsi e Ugo Volli (a cura di), Il televoto, Franco Angeli, Milano, 1997, pp. 107-142

- “La lettura come negoziazione del senso” in Marino Livolsi (a cura di) Manuale di sociologia della comunicazione, Editori Laterza, Bari, 2000, cap. 8, pp. 145-159 e cap. 14, par 4, pp. 293-300.

- (con Clelia Pallotta) “La rappresentazione di genere nei programmi di approfondimento e di attualità” in Loredana Cornero (a cura di) Una, nessuna…a quando centomila? La rappresentazione della donna in televisione, Rai-Eri, VQPT, n. 184, 2001, pp. 105-177.

- “Media e immaginari femminili” in Carmen Leccardi (a cura di) Tra i generi. Rileggendo le differenze di genere, di generazione, di orientamento sessuale, Guerini Studio, Milano, 2002, pp. 111-132.

- “In/tolleranza alla violenza e in/sicurezza nelle città. Paradigmi interpretativi” in Franca Bimbi (a cura di) Differenze e diseguaglianze. Prospettive per gli studi di genere in Italia, Il Mulino, Bologna, 2003, pp. 317-348.

- “Pubblici vecchi e nuovi” in Loredana Cornero (a cura di) Una felice anomalia. I venticinque anni della collana Vqpt, Rai-Eri, VQPT, n.195, 2004, pp. 127-136.

- “Che donna sei? Modelli femminili proposti dai media (e dibattiti in corso)” in Giorgio Grossi, Elisabetta Ruspini (a cura di) Ofelia e Parsifal. Modelli e differenze di genere nel mondo dei media, Cortina, Milano, 2007, pp. 1-34.

- "Il piacere di parlare delle soap. la ricerca femminista sull'audience femminile", in A. Tota ( a cura di), Gender e media. Verso un immaginario sostenibile, Meltemi, Roma, 2008, pp. 83-99.

 "Il corpo perfetto. Genere, media e processi identitari", in S. Capecchi, E. Ruspini (a cura di), Media, corpi, sessualità. Dai corpi esibiti al cybersex, Franco Angeli, Milano, 2009, pp. 37-62.

"Frauenrollen in Medien, Gesellschaft und Politik", in S. Frech, B. kuhn (Hrsg.), Das politische Italien. Gesellschaft, Wirtschaft, Politik & Kultur, Wochenschau Verlag, Schwalbach, 2012, pp. 277-298.

Editorship

Capecchi S., Tota A. ( a cura di) Inchiesta, numero monografico Chi ha paura/voglia degli studi di genere?, n. 125, luglio-settembre 1999.

Capecchi S. (a cura di) Inchiesta, numero monografico Donne e comunicazione, n. 153, luglio-settembre 2006.

Capecchi S. Ruspini E. ( a cura di), Media, corpi, sessualità. Dai corpi esibiti al cyber sex, Franco Angeli, Milano, 2009.

Monographs

- (con Maria Grazia Ferrari) Una baby-sitter a Beverly Hills. Immaginario, media e dintorni: le rappresentazioni di bambini e bambine, Franco Angeli, Milano, 1998.

- Ridendo e sognando (con le soap). Il pubblico di Un posto al sole e Beautiful, Rai -Eri, VQPT, n.176, 2000.

- L'audience “attiva”. Effetti e usi sociali dei media, Carocci, Roma, 2004.

- Identità di genere e media, Le Bussole di Carocci, Roma, 2006.

- L'audience “attiva”. Effetti e usi sociali dei media, Carocci, Roma, nuova edizione 2015 (corredata di un nuovo capitolo).