The lines of research are about the following items:
a) consumer behaviour
b) cultural theory
e) corporate social responsibility
f) link between consumptions and poverty.
In particular, the research's lines those the promoter has been
promoting are the result of a theoretical work of reflection and
methodological and empirical proposition that a team of researchers
has been collectively sustaining at the Bologna University. In the
wake of an international debate that it seems to disavow the
interpretative frames which are intent on underline the
one-dimensional role of the consumer in the market, it is intend to
analyze this behaviour according to an approach that raises
cultural and communicative questions.