Education
University of Bologna (2020): PhD Student in Management, Italy – Bologna
University of Bologna, (2016 - 2019): Master of Business Administration-International Marketing (CLAMDA IM), Italy – Bologna
University of Tehran (2009 – 2012) : Master of Business Management, Iran - Tehran
University of Economic Sciences (2004 - 2009): Bachelor of Accounting – Taxation, Iran - Tehran
Publications
Hashemi, N. and Hajiheydari, N. (2012) ‘How brand awareness affects online purchase intention: considering the role of perceived risk’, Int. J. Electronic Customer Relationship Management
Language :English
Hashemi, N. and Hajiheydari, N. (2011) ‘Customer knowledge management framework in e-commerce, ICEME2011: Proceeding of the International Conference on E-business, Management and Economics
Language :English
Hashemi, N. and Hajiheydari, N. (2011) “Customer Knowledge Management and Omline Purchase Intention: A comparison between two populations, Journal of Management Sciences
Language :Persian (Farsi)
Work Experience
Marketing & Advertising Campaign planner
Kanoon Iran Novin Advertising Agency
From January 2014; Until August 2016, Iran - Tehran
- Worked with multiple teams, including experts from various departments, such as creative, customer service, events, digital marketing, media monitoring, and so on, to provide an advertising strategy, media plan, and campaign road map based on the client's marketing plan.
- Several successful campaigns have been planned and implemented as a result of teamwork, including but not limited to a new product launch plan and an advertisement plan. Foreign manufacturer market entry strategy consultation provided. Major banks' advertising strategy and plan aimed at introducing new services.
International Purchase Executive (part time)
Technic Teb
From January 2012; Until December 2014, Iran - Tehran
- Contributed to the company by identifying potential international suppliers that could lead to a cooperation with mutual benefits. Placed, tracked and finalized orders and negotiated with new and previous business partners to make sure of the best offers and smooth cooperation. Participated in client meetings in order to help with the translation and negotiations. Successfully established a new business partnership for the company to work as an agency for an international European base denture manufacturer.
