EDUCATION
Ph.D. in Management – Marketing
University of Bologna, Italy | Nov 2020 – Jun 2025
Thesis: Enhancing AI Conversational Agents to Provide Effective Recommendations: Exploring Factors Influencing User-Agent Interaction
M.Sc. in Business Administration – International Marketing (106/110)
University of Bologna, Italy | Sep 2016 – Mar 2019
M.Sc. in Business Management (17.22/20)
University of Tehran, Iran | Sep 2009 – Feb 2012
B.Sc. in Accounting – Taxation (15.73/20)
University of Economic Sciences, Iran | Sep 2004 – Aug 2009
ACADEMIC EXPERIENCE
Lecturer – International Marketing & Integrated Marketing Communication
Lorenzo de’ Medici Institute – Florence, Italy | Feb 2026 – Present
- Deliver undergraduate lectures on international marketing strategies and cross-cultural consumer behavior
- Teach IMC: branding, advertising strategy, digital communication, campaign planning
- Design course materials and applied assignments
- Guide students in real-world projects and presentations
Lecturer – Research Methodology
University of Bologna – Forlì Campus | Mar 2025 – Present
- Teach qualitative and quantitative methods, research design, and academic writing
Teaching Assistant
University of Bologna | Oct 2023 – May 2025
- Supported teaching activities, tutoring, and exam design
Peer Reviewer – Journal of Business Research
- Evaluate manuscripts on AI, marketing, and digital innovation
PUBLICATIONS
Research Papers
- Mariani, Hashemi, Wirtz (2023), Journal of Business Research
- Hashemi & Hajiheydari (2012), International Journal of Electronic CRM
Conference Papers
- EMAC 2024 (chatbot communication)
- 2022 Conference (advice adherence in chatbots)
- 2011 Conference (e-commerce knowledge management)
