Foto del docente

Marcello M. Mariani

Associate Professor

Department of Management

Academic discipline: SECS-P/08 Management

Research

Keywords: Digital transformation Digital technologies for business Digital platforms for business Industry 4.0, Industry 5.0 Big data Analytics Artificial Intelligence Robots Internet of Things ICTs & Social media Inter-firm relationships Inter-organizational relationships Networks Co-opetition Firm performance Performance measurement and analysis Entrepreneurship Business models Innovation and innovation management Consumer behavior Customer satisfaction eWOM and online reputation Revenue management International business International marketing Services sector Hospitality and tourism industry and events Destination management, marketing, branding Creative industries Organizational learning Privatization processes Make or buy decisions

Digital transformation; Digital technologies for business; Digital platforms for business; Industry 4.0; Industry 5.0; Big data; Analytics; Artificial Intelligence; Robots; Internet of Things; ICTs & Social media; Inter-firm relationships; Inter-organizational relationships; Networks; Co-opetition; Firm performance; Performance measurement and analysis; Entrepreneurship; Business models; Innovation; Consumer behavior; Customer satisfaction; eWOM; Online reputation; Revenue management; International business; International marketing; Services industries; Hospitality and tourism industry and events; Destination management, marketing, branding; Creative industries; Organizational learning; Privatization processes; Make or buy decisions.

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