Marcello M. Mariani

Marcello Mariani is Professor of Management, Entrepreneurship, Innovation and Marketing. His research interests revolve around digital transformation of business, the antecedents and business outcomes of Industry 4.0 technologies (including Big Data, Analytics, Artificial Intelligence, Internet of Things, robots), digital business models and digital entrepreneurship, eWOM, customer satisfaction, consumer behavior, inter-organizational relationships, performance measurement. He is well versed in quantitative, qualitative and mixed methods. His research has been published in leading academic journals. He has authored more than 200 publications, including more than 110 journal articles, 6 books, 20 book chapters, and more than 100 conference papers. His scientific work has received more than 17000 citations. Since 2022 he has been ranked every year among the Top 1% scientists worldwide based on the Stanford-Elsevier bibliometric studies and in 2024 he was awarded the Clarivate Highly Cited Researcher Award 2024.