Luca Camanzi

Second cycle degree programmes dissertations

• Assessing sustainability-oriented innovation in the Wine Industry: a Dynamic Capabilities Approach
• Brand equity and management in wine sector: Lambrusco DOC case
• Branding strategies for the value creation in the fruit and vegetables market: the ONDINE case study
• Bug Appétit. Consumer Attitudes Towards Insects as Food and Associated Marketing Strategies
• Crafting Customer Experiences: A Case Study on CEM Implementation by Venchi
• Grancereale and sustainability: A case study on how to move from communication to real shoppers’ activation
• Internationalization and branding strategies of small and medium-sized wineries: case studies in the Trento DOC district
• Product differentiation and the relative importance of product attributes in the lentils market: a hedonic pricing approach.
• Sustainability strategies in Russian food service: local practices and green marketing
• The role of digital platforms to exploit the full potential of information sharing in the agri food sector: evidence from the MED-LINKS project
• Verso un mondo più sostenibile: come il comsumatore oggi sceglie i prodotti ortofrutticoli