Foto del docente

Luca Bersaglia

Adjunct professor

Department of Management

Curriculum vitae

Download Curriculum Vitae (.30.21.docx 53KB )

Work experience

  • November 2019 - Today: The Walt Disney Company, Programming Director (Disney+ and Linear Channles - National Geographic Channels and Fox Entertainment Channels)
  • March 2018 - October 2019: Fox Networks Group, Executive Programming Director Entertainment Channels
  • August 2012 – February 2018: Discovery Networks, Programming Director Male Factual Channels Italy (DMAX, Focus, Discovery Channel, Discovery Science, Discovery Travel and Living, Animal Planet) and Channel Manager France (Discovery Channel, Discovery Science, Investigation Discovery and Discovery Family)  
  • May 2010 – July 2012: Mediaset S.p.A., Strategic Marketing Department
  • July 2005 – April 2010: Magnolia S.p.a., Marketing and Research Department
  • 2004 - 2005: Universal McCann (McCann Worldgroup), Junior Researcher
  • 2002 - 2003: Telecom Italia Customer Care Professional
  • 2002: Art’è S.p.A, Customer database management

Teaching experience
  • 2012: Fare TV: Gestione, sviluppo, comunicazione (Master Degree in TV Management, Università Cattolica Milano).

    Lectures about TV ratings and the way they are used by different actors in the television industry (channels, production companies, strategic marketing department and press office) (10 hours)

  • 2008 - Today: Università di Bologna Visiting Professor.

    Course: Laboratory of Managent of Music and New Media

 

Education
  • September 2003 – October 2004

    Master in Comunicazione e Marketing di Publitalia ’80 (XVI Edizione)

  • December 2001 Università di Bologna, Degree in General Management - Degree Dissertation: “Media e Internationalization Stategies. The MTV Italia Case Study

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