Foto del docente

Luca Bersaglia

Professore a contratto

Dipartimento di Scienze Aziendali

Curriculum vitae

Work experience

  • August 2012 – Today: Discovery Networks, Programming Director Male Factual Channels Italy  (DMAX, Focus, Discovery Channel, Discovery Science, Discovery Travel and Living, Animal Planet) and France 
  • May 2010 – July 2012: Mediaset S.p.A., Strategic Marketing Department
  • July 2005 – April 2010: Magnolia S.p.a., Marketing and Research Department
  • 2004 - 2005: Universal McCann (McCann Worldgroup), Junior Researcher
  • 2002 - 2003: Telecom Italia Customer Care Professional
  • 2002: Art’è S.p.A, Customer database management
Teaching experience
  • 2012: Fare TV: Gestione, sviluppo, comunicazione (Master Degree in TV Management, Università Cattolica Milano).

    Lectures about TV ratings and the way they are used by different actors in the television industry (channels, production companies, strategic marketing department and press office) (10 hours)

  • 2008 - Today: Università di Bologna Visiting Professor.

    Course: Laboratory of Managent of Music and New Media

Education
  • September 2003 – October 2004

    Master in Comunicazione e Marketing di Publitalia ’80 (XVI Edizione)

  • December 2001 Università di Bologna, Degree in General Management - Degree Dissertation: “Media e Internationalization Stategies. The MTV Italia Case Study

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