Luca Bersaglia

Work experience

• November 2019 - August 2022: The Walt Disney Company, Content Director Disney+ and Linear Channels
• March 2018 - October 2019: Fox Networks Group, Executive Content Director Entertainment Channels
• August 2012 – February 2018: Discovery Networks International, Content Director Italy and France
• May 2010 – July 2012: Mediaset S.p.A., Strategic Marketing Executive
• July 2005 – April 2010: Magnolia S.p.a., Marketing and Research Executive
• 2004 - 2005: Universal McCann (McCann Worldgroup), Junior Researcher
• 2002 - 2003: Telecom Italia Customer Care Professional

Teaching experience

• 2009 - Today: Università di Bologna Visiting Professor.
  Course: Laboratory of Management of Digital Media

• 2023: Master in Series Development (Civica Scuola di Cinema L. Visconti and Netflix)
  Course: Seminar of Programming Strategy

• 2012-2019: Fare TV: Gestione, sviluppo, comunicazione (Master Degree in TV Management, Università Cattolica Milano).

  Lectures about TV ratings and the way they are used by different actors in the television industry (channels, production companies, strategic marketing department and press office) (10 hours)

Education

• 2023: Executive Program in Digital Marketing, Luiss Business School
• September 2003 – October 2004: Master in Comunicazione e Marketing di Publitalia ’80 (XVI Edizione)
• December 2001 Università di Bologna, Degree in General Management - Degree Dissertation: “Media e Internationalization Stategies. The MTV Italia Case Study