Argomenti di tesi proposti dal docente.
Important notice for Customer Value Management students (IM degree)
The teacher is open to evaluate proposals on open themes suggested by students.
Only one important warning: I only assign theses related to the issues I deal with in my specific courses and where my competence and my potential added value is high (customer satisfaction measurement and customer value in the case of my "Customer Value Management" class in the International Management degree)
I often receive proposals based on the topics listed under the "Assigned dissertations" labels. Please, pay attention: these topics are, in their majority, related to dissertations assigned in the many classes I teach in Statistics' degrees. Many of them have no connections with my Customer Value Management class' topics. They are dissertations based upon strong statistical skills that are not present in IM students' background.
The reasons they are listed is simple: the list is automatically created and updated by the UniBo information system. It is not a list created for IM students only.
Ultime tesi seguite dal docente
Tesi di Laurea
- "analisi del mercato delle piattaforme di streaming: un'applicazione delle mappe percettive"
- analisi statistica della dipendenza da smartphone: uno studio degli effetti su depressione, ansia e stress
- Canali televisivi e telespettatori: analisi di posizionamento e cluster analysis
- Il consumo di birra: un'analisi dei fattori di influenza attraverso la Teoria del Comportamento Pianificato
- Teoria del comportamento pianificato. Caso degli acquisti online.
Tesi di Laurea Magistrale
- An analysis of customer satisfaction with Self-Service-Technology in the Retail sector
- Celebrity endorsement technique in tennis context: an analysis about the athlete media image and the fit between brands and ambassadors
- Customer Value Management and Satisfaction in the Low-Cost Airline Industry: A Case Study of Ryanair
- Qualità del servizio e customer satisfaction in Biblioteca: un' applicazione alla Mediateca Salaborsa di Bologna
- The Environmental Impact of B2C E-Commerce: The Case of Amazon and AliExpress
- The Interplay of Relational Benefits, Brand Experiences, and Service Quality in Shaping Customer Lifetime Value: A Case Study of The Iranian Banking and Finance Sector
- The role of Artificial Intelligence in enhancing Customer Relationship Management – The Ducati Motor Holding Case
- TRI*M AND IMPORTANCE - PERFORMANCE ANALYSIS: STATISTICAL METHODS FOR BUSINESS PERFORMANCE EVALUATION
Netflix case study and a real business application
- VQS comparata. I casi dei bar Maggiolino e Ritrovo
- WhatsApp e gli e-commerce: chatta con lo shopping