Present position:
Full Professor of Business Administration and Management, School of Economics and Management, University of Bologna.
Education:
1997 PhD
in Management Sciences, Institut d'Administration des Entreprises,
Université de Droit, d'Economie et des Sciences d'Aix–Marseille,
France.
1993 M.A.
in Management Sciences, Institut d'Administration des Entreprises,
Université de Droit, d'Economie et des Sciences d'Aix–Marseille,
France
1990 Graduation
in Management, University of Bologna, Italy.
Institutional Service Activities:
2022- present: Director of the Bachelor degree in Business and Economics
2017 – 2020: Coordinator of the PhD in Management, Department of Management, University of Bologna.
2015 – 2018: Member of the Executive Board of the Italian Marketing Society.
2012 – 2015: Chair of the Internationalization Committee, Italian Marketing Society.
2010 – 2014: Member of the Executive Board of the Association Française du Marketing.
2012 – present: Member of the Register of Reviewers for the evaluation of research projects on behalf of MIUR and for the evaluation of research outputs (VQR 2004–2010) for ANVUR.
2014 – 2016: Erasmus Exchange Coordinator for the Copenhagen and Istanbul campuses.
2009 – 2012: Deputy Director, Department of Management, University of Bologna.
2009 – 2012: Member of the Department Board, Department of Management, University of Bologna.
2008 – 2009: Delegate of the Dean for Internationalization, Faculty of Economics, University of Bologna.
2008 – 2010: Member of the Admission Test Committee for the Master’s Degree in Business Administration, University of Bologna.
2006 – 2016: Member of the Committee for the allocation of scholarships for theses abroad, University of Bologna.
2002 – 2003: Vice President of the Degree Programme in Economics and Management of Tourism Services, University of Bologna, Rimini Campus
Teaching:
2001 – present Services Marketing
and Communication, Advertising and Promotion Undergraduate
Programme, Faculty of Economics, Università di
Bologna.
2001 – present Qualitative Research
Methods, PhD Programme, Faculty of Economics Università di
Bologna.
1995- 1999
Lecturer, Consumer Behavior, and Marketing Research, Faculty
of Economics, University of Bologna
1998-1999
Visiting Professor, Services Marketing and Marketing Research,
Institut d'Administration des Entreprises, Université de Droit,
d'Economie et des Sciences d'Aix–Marseille, Aix-en-Provence,
France
1995 Teaching
assistant, Services Marketing, Institut d'Administration des
Entreprises, Université de Droit, d'Economie et des Sciences
d'Aix–Marseille, Aix-en-Provence, France.
Teaching Activities Abroad:
2011: Consumer Behavior, Institut d’Administration des Entreprises, Université de la Réunion, Réunion Island, France.
1998 – 1999: Visiting Professor, Services Marketing and Marketing Research, Institut d’Administration des Entreprises, Université de Droit, d’Economie et des Sciences d’Aix–Marseille, Aix-en-Provence, France.
1995 – 1997: Teaching Assistant, Services Marketing, Institut d’Administration des Entreprises, Université de Droit, d’Economie et des Sciences d’Aix–Marseille, Aix-en-Provence, France.
Organizing:
2000 Co-organizer of the Séminaire International
de Recherche en Management des Services , La Londe les Maures,
with P. Eiglier, S. Llosa et V. Mathieu, France.
Languages:
Italian: Mother tongue
English: Fluent, written and oral
French: Fluent, written and oral
German: Fluent, written and oral
