Present position:
Full Professor, Marketing, Università di
Bologna.
Previous position:
1991 - 1992 Assistant Product Manager,
Consumer Goods Division, Wella Italy.
Education:
1997 PhD
in Management Sciences, Institut d'Administration des Entreprises,
Université de Droit, d'Economie et des Sciences d'Aix–Marseille,
France.
1993 M.A.
in Management Sciences, Institut d'Administration des Entreprises,
Université de Droit, d'Economie et des Sciences d'Aix–Marseille,
France
1990 Graduation
in Management, University of Bologna, Italy.
Teaching:
2001 – present Services Marketing
and Communication, Advertising and Promotion Undergraduate
Programme, Faculty of Economics, Università di
Bologna.
2001 – present Qualitative Research
Methods, PhD Programme, Faculty of Economics Università di
Bologna.
1995- 1999
Lecturer, Consumer Behavior, and Marketing Research, Faculty
of Economics, University of Bologna
1998-1999
Visiting Professor, Services Marketing and Marketing Research,
Institut d'Administration des Entreprises, Université de Droit,
d'Economie et des Sciences d'Aix–Marseille, Aix-en-Provence,
France
1995 Teaching
assistant, Services Marketing, Institut d'Administration des
Entreprises, Université de Droit, d'Economie et des Sciences
d'Aix–Marseille, Aix-en-Provence, France.
Organizing:
2000 Co-organizer of the Séminaire International
de Recherche en Management des Services , La Londe les Maures,
with P. Eiglier, S. Llosa et V. Mathieu, France.
Languages:
Italian: Mother tongue
English: Fluent, written and oral
French: Fluent, written and oral
German: Fluent, written and oral
