Foto del docente

Angelo Manaresi

Full Professor

Department of Management

Academic discipline: SECS-P/08 Management

Curriculum vitae




  • Full Professor of Marketing and Management (since 2001), Department of Management,  School of Economics, Management and Statistics, University of Bologna, where he teaches (in English) Principles of Management (degree course of studies in Business and Economics) and Marketing (degree course of studies in Business and Economics)
  • Director of the Master Program in Management “Master in Gestione d'Impresaâ€, School of Economics Management and Statistics and Alma Graduate School, Bologna
  • Coordinator of the postgraduate area Design Fashion and Luxury Goods at Alma Graduate School, Bologna
  • Member of the Albo dei Revisori per la Valutazione dei Programmi e Prodotti di Ricerca Ministeriale, MIUR
  • He teaches, in Italian and in English, courses of  Brand Management, Channel Management, Business to Business Marketing, Marketing, International Marketing in Master programs and EMBA and in management development programs in different Business Schools and firms, mainly at Alma Graduate School of  Bologna
  • He does research in marketing, mainly focusing on management of distribution networks at the international level, on consumer behavior and hedonic consumption, on loyalty, on branding, and on international marketing. Research, consulting and teaching projects have been developed with medium sized and large companies such as Fiat Auto, Volskwagen-Audi, Ferrari,  Autostrade per l'Italia, Telecom Italia, Credem, Conad, Seat Pagine Gialle, SergioRossi, Furla, Ducati, Vicini-Zanotti, Conserve Italia - Cirio, Alessi
  • Reviewer for the journal “Mercati e Competitivitàâ€, peer reviewed journal of the Italian Marketing Society (Società Italiana di Marketing)
  • Member of the European Marketing Academy
  • Member of the Italian Academy of Management (Accademia Italiana di Economia Aziendale)
  • Member of the Italian Marketing Society (Società Italiana di Marketing)
  • Member of editorial committee of the peer reviewed management journal “Sinergie† (Italy)






Born in Italy in 1962, he graduated with honours (110/110 cum laude) in Economics and Business at the University of Bologna (prof. Gianni Lorenzoni was the thesis supervisor); In 1986 he was Exchange Student on Small Firm Development, S.P.R.U., Science Policy Research Unit, University of Sussex, Falmer-Brighton, UK; in 1987 he served in the Italian Army in the Corp of Alpini. In 1988 he attended the "Course of Teaching Methods" (Corso di Didattica per docenti) at the Accademia Italiana di Economia Aziendale. In 1989 he obtained a scholarship from CNR (Consiglio Nazionale delle Ricerche) for managerial studies. He obtained his PhD in Economics and Marketing from the London Business School, University of London, in 1993: "Interorganizational relationships in Italian and British franchise channels: a cross-country comparison", under the supervision of professors Paddy Parwise, Andrew Ehrenberg, Mark Uncles and John Saunders; during his PhD program he obtained every year the Student Award from LBS for his performance in the courses and in research.






  • From 1993 to 1999 he was Reseach Fellow of Marketing and Management, Department of Management, University of Bologna.
  • In 1994 he was Human Capital and Mobility Programme Fellow of the European Union at the Instituto de Estudios Superiores de Empresa (IESE), Barcelona, Spain.
  • From 1999 to 2001 he was Associate Professor of Marketing and Management, Department of Management, University of Bologna.
  • He did research and teaching in different institutions and universities, such as London Business School (UK), Instituto de Estudios Superiores de Empresa (IESE) , Barcelona (Spain), Catholic University of Porto (Portugal), LUISS Guido Carli (Roma).
  • Among the courses he taught in Italian, English and Spanish: Channel Management, Business to Business Marketing, Brand Management and International Marketing.
  • He did reseach, consulting and teaching program in different sectors and industries. Selected list of clients of Angelo Manaresi in the Italian market (largest groups):
  • He taught Marketing Research in the PhD program in General Management, University of Bologna for more than 10 years.
  • He served as member of the Board of Datalogic Spa for many years, where he was Lead Independent Director and member of the compensation committee. Datalogic is one of the leading groups in the world  and European leader of bar code and RFID scanning systems. Datalogic is a public company listed at the Italian stock market with sales around half a billion euros.
  • He served as Commissioner (Commissario Ad Acta), Parmalat spa, Italia (2013).
  • He was member of the editorial committee of the journal Trade Marketing (from 1996 to the year 2000, when the journal was renamed Industria e Distribuzione).
  • He served as member of the editorial committee of the journal Industria e Distribuzione from year 2000 to year 2004.
  • 2010- 2016 Director, Buenos Aires Campus of the University of Bologna (also named, in the Statuto of the University of Bologna: “Centro di Studi Avanzati di Buenos Aires†or, for the Argentinian Government: "Alma Mater Studiorum - Università di Bologna Representaciòn en la Repùblica Argentina"), Argentina. This branch has the accreditation of the Ministry of Educacion of Argentina as the only foreign university to deliver degrees with legal value under the law of Argentina
  • 2010-2016 Director of the Course of Studies in Business and Economics, Department of Management, School of Economics Management and Statistics, University of Bologna.






Research activity focuses on the following topics: marketing strategy, management of inter-organisational relationships in retail networks, channel management, analysis of consumer behaviour, hedonic consumption in different product categories and in different distirbution channel contexts, loyalty programs, brand management, management of multinational companies and networks.


Research is set at cross-section and inter-industry levels, in order to capture similarities and differences in the studied issues and to check for generalizability of findings.

Methodology of research is both quantitative (e.g. survey data, panel data) and qualitative (e.g. case study). Structural equation modelling (e.g. Lisrel) are used to analyse structural relationships in distribution channels and causal relationships in channel management; NBD-Dirichlet-like consumer behaviour models are usually developed to study consumer patronage of stores and brands and describe patterns of choice.