Full Professor
Department of Management
Academic discipline: SECS-P/08 Management
Keywords: marketing digital marketing brand distribution channel research management
He does research in marketing, mainly focusing on management of distribution networks at the international level, on consumer behavior and hedonic consumption, on loyalty, on branding, and on international marketing.
WHAT TO DO AFTER CLABE? MASTER? LAUREA MAGISTRALE?
Published on: January 07 2014
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