Graduate in Industrial Design from Politecnico di Milano, he works as a consultant in product design and design direction, with over 15 years of international experience, primarily developed in Shenzhen (China), where he specialized in design strategy, product development and collaborations between industry and international contexts. His activity focuses on the development of product strategies and concepts, with particular attention to the Italian, European and Chinese markets, supporting companies in defining new design languages, developing collections and designing exhibitions and trade fair installations.
He has provided consultancy for international brands in the watch design sector, leading design-driven innovation processes and coordinating the entire product development cycle, from concept to production and commercialization. As founder of startups in the watch industry, he contributed to the creation and international positioning of new brands, integrating design, innovation,and global development strategies.
He has also curated projects at the Shenzhen Furniture Association, promoting innovation in the furniture, lighting and materials sectors and fostering dialogue between international designers and the Chinese manufacturing system.
Since 2025, he has been serving as an external consultant for the University of Bologna within the project “Development of customized educational processes for industrial design teaching between Italy and China and activation of industrial relations in the Shenzhen area.”
