Sungtak Hong

Sungtak Hong earned his Ph.D. in Marketing from London Business School and was previously an Assistant Professor of Marketing at Bocconi University.

His research applies economic and econometric methods to marketing questions relevant to business practice and public policy, focusing on: (1) firms’ competition in product and service attributes and its effects on consumer choice; (2) measurement of competitive environments using unstructured data such as online reviews; and (3) empirical analysis of supply and demand in two-sided markets.

He uses statistical, econometric, and machine learning techniques to identify causal impacts from both secondary and primary data (e.g., eye-tracking lab studies), and more recently by conducting field experiments in collaboration with firms. His work appears in journals including the Journal of Marketing and Marketing Letters.