EDUCATION
2016, London Business School, Ph.D. Marketing
2009, London School of Economics and Political Science, MSc. Economics
2003, Sogang University, B.A. Economics, magna cum laude
ACADEMIC POSITION
2025–present, University of Bologna
Assistant Professor of Marketing
2016–2025, Bocconi University
Assistant Professor of Marketing
2020–2021, Yonsei University
Visiting Assistant Professor of Marketing
PROFESSIONAL EXPERIENCE
2009–2010, The International Growth Centre, London, UK
Research Fellow
2008, Oliver Wyman, Seoul, Korea
Research Specialist
2003–2007, Nielsen, Seoul, Korea
Account Manager / Analytic Consultant
2003, Unilever, Seoul, Korea
Management Accountant
TEACHING EXPERIENCE
University of Bologna, Italy
2026 – present
Marketing Models (PhD)
New Media Lab (MSc)
Brand Management (MSc)
Bocconi University, Italy
2016–2019, 2021–2025
Marketing Models (PhD)
Pricing Analytics (MSc)
Marketing Research (Undergraduate)
Student Theses Supervision (2016–2025)
London Business School, UK (Teaching Assistant)
2015–2016
Seminar Instructor, Marketing (Masters in Management)
2012–2016
In-Class Tutor, Customer and Marketing Analytics (MBA)
AWARDS AND RECOGNITIONS
2022, Bocconi University, High Computing Power Grant
2017, Bocconi University, Young Researcher’s Grant
2017, Bocconi University, Research Excellence Award
2017, EMAC–Sheth Foundation Doctoral Dissertation Competition, 2nd Place
2015, EMAC Conference, Best Paper of the Conference Based on Doctoral Work
2014, Deloitte Institute of Innovation and Entrepreneurship, PhD Award
2005, ACNielsen Korea, Best Employee Award
PARTICIPATION AS INVITED SPEAKER
2024, University of Bologna
2024, WU Vienna University of Economics and Business
2024, Bocconi University
Marketing Research Camp
2023, WU Vienna University of Economics and Business
2023, Amsterdam Business School
Customer Journeys in a Digital World Conference
2023, IE University
2020, KAIST School of Business and Technology Management
2020, KAIST School of Management Engineering
2019, London Business School
2019, University College London
2019, Koc University
2015, University of Technology Sydney
2015, Hong Kong Polytechnic University
2015, State University of New York at Buffalo
2015, University of South Carolina
2015, University of Notre Dame
2015, University of Groningen
2015, Bocconi University
INSTITUTIONAL ACTIVITIES
2016 – 2017, 2019, 2021, Bocconi University, Junior Faculty Hiring Committee
ADDITIONAL INFORMATION
Participation in Journal Editorial Boards:
2016-present, Reviewer : Journal of the Academy of Marketing Science International Journal of Research in Marketing, Marketing Letters, European Marketing Academy (EMAC) Annual Conference
Organization of international scientific conferences:
2010 – 2015, LBS Trans-Atlantic Doctoral Conference, Organizer
