Foto del docente

Roberto Della Casa

Adjunct professor

Department of Management

Curriculum vitae


Roberto Della Casa


Graduated in Agricultural Economy, during the winter session of the Academic year 1985-86, achieved at the University of Bologna with a first-class degree (110/110 summa cum laude). The thesis achieved the perpetual annual award “CESARE ZUCCHINI” such as the best thesis of the year of the University of Bologna.

From May 1987 to December 1995 he was the Scientific Coordinator of the permanent Observatory on the Fresh Produce Market created by the Economic Studies Company Nomisma. From 1991 to 1995 he held the same role within the Agroindustrial Observatory of the same company.

In June 1990 he established Agroter, Services Company in the research/consulting area for themes relating to marketing and communication for agribusiness sector companies at an international level, with a widespread organization that now counts specific partners all around the World.

From 1991 teacher at the Agribusiness Master, within the Business Management School of Bocconi University in Milan.

From 1994 Professor of “Foodstuff Marketing” and, from the Academic year 1999-2000, also of "Foodstuff supply chain Management”, within the University of Bologna – Forlì branch.

In 2001, in joint venture with Market Intelligence Limited of London – leader publisher at an international level for economic and market themes in relation to fresh produce – established and coordinates from a scientific point of view Italiafruit News, the first on-line Italian web network on the international fresh produce system, that currently counts over 5.000 Italian companies of the sector as subscribers.

In 2005, in joint with Clerici Logistics Group, international leading company in fresh produce logistics, he established Reefer Logistics – Executive Consulting Services, focused on advanced marketing tools to the reefer distribution sector.

As Managing Director booth of Agroter and Reefer Logistics, he is carrying out consulting and training activities, at international level, for public authorities and private companies involved in the agribusiness sector. Particularly, the main areas of interest are: new product development, retail-industry relationships management, strategic and operative marketing and supply chain management.