Dissertation topics suggested by the teacher.
Recent dissertations supervised by the teacher.
First cycle degree programmes dissertations
- "Effetti di sponsorizzazione ed endorsement in ambito sportivo: storia, attualità, sviluppi"
- Adapting Global Fashion Brand Strategies in Emerging Markets: The Case of Kazakhstan
- Beyond Victory: The Strategic Power of Sport in Fashion and Beauty Branding
- Brand Management in the Internationalization of the Food Industry: the cases of McDonald’s and Starbucks
- Crafting Prestige: How Artification Shapes Luxury Growth
- Diversità ed inclusività nel settore della moda. Il caso Victoria's Secret.
- Fashion Forward in the Face of Crisis: Assessing the Impact of COVID-19 on the Fashion and Luxury Industry.
- Fashion luxury e comunicazione di messaggi etici sui social media: analisi del caso balenciaga
- Il ruolo del marchio nel settore bancario: il caso del re-branding di “Che Banca!”
- L'arte del rebranding: analisi e strategie per una trasformazione di successo. Il caso Meta
- lo streetwear come osservatorio del branding contemporaneo: il
caso pdf
- Sonic Branding: Il ruolo del suono tra teoria e applicazione pratica nel branding contemporaneo
- Strategia di Branding nel Fast Fashion: un’analisi del successo di Zara nel creare Valore di Marca.
- strategie di brand positioning e valorizzazione dello storytelling: come la gestione della brand identity e delle strategie di espansione determina la longevita’ di un brand, il caso Aime’ Leon Dore e l’analisi comparativa con Golden Goose e Supreme.
- The evolution of the Porsche 911: embracing the future while maintaining brand heritage
- The Role of "Made in Italy" in Global Fashion Branding
- When taste meets style. A study of Co-Branding between
Fashion and Food Industries
Second cycle degree programmes dissertations
- Between art and asset: How cinema is gradually being taken over by brands to work on their image
- Co-Branding Between Luxury and Streetwear: Consumer
Perception, Brand Equity and Strategic Value
The Prada × Adidas Case Study
- Crisis of Western luxury goods in China, how do Western brands adapt to a slower economic growth and look for other emerging markets ?
- Evolution of Influencer Dynamics and Brand Resilience: A comprehensive Analysis of the European Luxury Fashion Industry Pre- and Post-Covid.
- How do Luxury and Art influence each other in the converging process of their two industries that has been intensifying over the last decades?
- Il Ruolo dei Pop-up Store come Strumento di Brand Management nel Settore del Lusso
- L’ibridazione tra sportswear e lusso: teorie, strategie e casi applicativi
- La responsabilità sociale di impresa e la percezione dei consumatori: il caso EssilorLuxottica
- Luxury fashion branding in the digital age: The effects of AI-driven influencers and content on exclusivity and Consumer Engagement.
- Quiet Luxury passing trend or enduring revolution Analyzing brand repositioning in the luxury sector.
- Regaining consumer trust: strategic responses to corporate scandals about products in the pharmaceutical and agribusiness industries.
- Supply chain as a critical factor in fashion brand management: the cases of Claudie Pierlot and Zara
- The Impact of Advertising Strategies on Shaping Consumer Perception of Product Healthiness: A Study on Food and Beverages
- The Role of Co-Branding in Formula One: Strategic Value and Brand Impact
