Foto del docente

Nicola Giorgi

Adjunct professor

Department of Management

Teaching

Recent dissertations supervised by the teacher.

First cycle degree programmes dissertations

  • "Effetti di sponsorizzazione ed endorsement in ambito sportivo: storia, attualità, sviluppi"
  • Beyond Victory: The Strategic Power of Sport in Fashion and Beauty Branding
  • Crafting Prestige: How Artification Shapes Luxury Growth
  • Fashion Forward in the Face of Crisis: Assessing the Impact of COVID-19 on the Fashion and Luxury Industry.
  • Fashion luxury e comunicazione di messaggi etici sui social media: analisi del caso balenciaga
  • Il ruolo del marchio nel settore bancario: il caso del re-branding di “Che Banca!”
  • L'arte del rebranding: analisi e strategie per una trasformazione di successo. Il caso Meta
  • Strategia di Branding nel Fast Fashion: un’analisi del successo di Zara nel creare Valore di Marca.
  • strategie di brand positioning e valorizzazione dello storytelling: come la gestione della brand identity e delle strategie di espansione determina la longevita’ di un brand, il caso Aime’ Leon Dore e l’analisi comparativa con Golden Goose e Supreme.
  • The evolution of the Porsche 911: embracing the future while maintaining brand heritage
  • When taste meets style. A study of Co-Branding between Fashion and Food Industries

Second cycle degree programmes dissertations

  • Between art and asset: How cinema is gradually being taken over by brands to work on their image
  • Evolution of Influencer Dynamics and Brand Resilience: A comprehensive Analysis of the European Luxury Fashion Industry Pre- and Post-Covid.
  • How do Luxury and Art influence each other in the converging process of their two industries that has been intensifying over the last decades?
  • Il Ruolo dei Pop-up Store come Strumento di Brand Management nel Settore del Lusso
  • L’ibridazione tra sportswear e lusso: teorie, strategie e casi applicativi
  • Quiet Luxury passing trend or enduring revolution Analyzing brand repositioning in the luxury sector.
  • Supply chain as a critical factor in fashion brand management: the cases of Claudie Pierlot and Zara
  • The Impact of Advertising Strategies on Shaping Consumer Perception of Product Healthiness: A Study on Food and Beverages

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