Keywords:
Innovation; Language; Communication; Strategy; Entrepreneurship
My research lies at the intersection of entrepreneurship, innovation, and language. I am particularly interested in how novel ideas, technologies, and practices emerge, gain legitimacy, and diffuse in pluralistic environments characterized by audience heterogeneity and institutional complexity. My work explores how entrepreneurs and innovators strategically frame novelty to navigate uncertainty and garner support across diverse evaluative audiences. I focus on the role of language — especially linguistic ambiguity, abstractness, and generality — in shaping audience reception, enabling multivocal resonance, and sustaining novel categories over time. Methodologically, I integrate natural language processing (NLP) techniques and computational text analysis to investigate meaning-making processes and framing strategies in dynamic markets.
