Semiotics of consumption and branding. Semiotic analysis of objects, packaging, advertisements and brand discourse, aimed at reconstructing the valorization strategies through which consumer goods construct meaning and offer themselves to the consumer's identity.
Qualitative research methodologies applied to the market. Application of semiotic analysis tools to qualitative research practices, particularly focus groups, for reading consumer profiles and the reception logics of brand messages.
Semiotics of scientific and institutional communication. Study of framing and valorization strategies in medical-scientific communication and in communication between companies, institutions and their reference audiences.
Storytelling and territorial valorization. Analysis of narrative forms applied to the cultural and touristic promotion of territories, with particular attention to consumption practices linked to local identity.
