MATTEO GRECO
Semiotician | Qualitative Researcher | Strategic Communication Consultant
Gagliano del Capo (LE), Italy | GRCMTT82P23D851M
EDUCATION
PhD in Semiotics 2012
Istituto Italiano di Scienze Umane – Florence
Co-supervised by the Université de Limoges (France) | Grade: Excellent
Laurea Specialistica (MSc) in Semiotic Studies 29/11/2007
Alma Mater Studiorum – University of Bologna
Class LS-92 – Communication Theories | 110/110 cum laude
TEACHING EXPERIENCE
Contract Lecturer – Semiotics of Consumption 2012–2013
IULM University of Languages and Communication – Milan
Integrative course: semiotic analysis of web journalism. 12 hours | 3 CFU
Tutor – Semiotics of Consumption and Advertising 2008–2013
IULM University of Languages and Communication – Milan
Seminars and integrative teaching. 150 hours | 1 CFU
Research Fellow 2015–2017
University of Salento
Seminar and teaching activities. 6 hours | 1 CFU
Lecturer – Corporate Workshops in Communication Semiotics 2012–present
Corporate clients (pharmaceutical, FMCG, agri-food sectors)
Training for sales forces and scientific liaisons. ~390 hours total
Lecturer – IFTS Norberto Bobbio Institute 2010
Carignano (TO)
Sales and communication techniques. 20 hours
Lecturer – Prever Institute 2009–2010
Pinerolo (TO)
Communication techniques. 20 hours
PROFESSIONAL EXPERIENCE
External Consultant in Applied Semiotics and Qualitative Researcher 2016–present
Doxa S.p.A. – Milan
Semiotic analysis of advertising in the financial, energy and food & beverage sectors.
External Consultant in Applied Semiotics and Qualitative Researcher 2012–present
GFK Eurisko – Milan
Semiotic analysis of brand identity and consumer profiles. FGD and IDI moderation. Clients: ABI, Mediobanca, Eni, Rai, Telecom, Banca Intesa, Novo Nordisk, Roche.
External Consultant in Applied Semiotics and Qualitative Researcher 2010–present
Elma Research – Milan
Semiotic analysis of brand, product and corporate image in the pharmaceutical sector. FGD and IDI moderation with physicians and patients. Clients: AstraZeneca, Recordati, Roche, Lilly, Novo Nordisk.
External Consultant in Applied Semiotics and Qualitative Researcher 2014–present
Eumetra – Milan
Semiotic analysis of interviews and focus groups. Desk analysis in FMCG.
External Consultant in Applied Semiotics and Qualitative Researcher 2014–present
Ipsos – Milan
Semiotic analysis in the energy sector. Clients: Edison, Enel Energia.
External Consultant in Applied Semiotics and Qualitative Researcher 2012–present
Neoesis Attitude – Milan
Applied semiotic analysis and qualitative research in FMCG.
External Consultant in Applied Semiotics and Qualitative Researcher 2015–present
RP Consulting – Bari
Moderation and semiotic analysis of FGD and IDI in FMCG.
External Consultant in Applied Semiotics 2013
Millward Brown S.R.L. – Milan
Semiotic analysis of blogs and spontaneous consumer storytelling for new oral hygiene product development.
Research Collaborator in Semiotics March–May 2011
University of Gastronomic Sciences – Pollenzo (TO)
Design of experimental focus groups for the semiotic study of food consumption and communication practices. (Prof. Pierluigi Basso)
Research Training Fellow February–October 2008
IULM University of Languages and Communication – Milan
Analysis of objects and practices in advertising communication and marketing.
Consultant in Semiotics – Territorial Identity Enhancement 2015–present
Regione Puglia / Local Authorities and Municipal Administrations – Puglia
Winner of regional grants (Principi Attivi 2012, Mettici le Mani 2015). Concept and development of the 'Sherazade' app, a digital storyteller for the narrative heritage of Salento. Design of the Fine Terra Narrative Park.
SCIENTIFIC PUBLICATIONS
Vademecum del semiologo 2011
In: La semiotica a prova di esperienza, ed. P. Basso Fossali, Unicopli, Milan. pp. 25
Il mercato 2011
In: La semiotica a prova di esperienza, ed. P. Basso Fossali, Unicopli, Milan. pp. 20
Forma, materia, sostanza 2011
In: La semiotica a prova di esperienza, ed. P. Basso Fossali, Unicopli, Milan. pp. 5
Chapter in: Dentro casa d'altri. Analisi semiotiche del racconto di Silvio D'Arzo 2014
Eds. A.M. Lorusso and P. Violi, Aracne, Rome. pp. 35
Livelli di pertinenza e piani d'immanenza (Segni, testi, oggetti, pratiche, strategie e forme di vita) 2009
Translation from French of J. Fontanille
In: Pratiche semiotiche. Efficienza ed etica dell'agire, ed. P. Basso Fossali, Edizioni ETS, Pisa. pp. 60
Objets nouveaux, questions antiques: analyse sémiotique d'un texte de sémiotique 2010
Actes du Colloque International 'Sémiotique pratique', PULIM, Limoges. pp. 10
Gesti ragionanti e corpi agitati: la parodia di Antonio Di Pietro 2010
E|C – Journal of the Italian Association of Semiotic Studies, ISSN 1970-7452
La seduzione dell'unisono: spettacolarità delle immagini di gruppo 2011
In: Retorica del visibile, ed. T. Migliore, Aracne, Rome. pp. 14
Despar Express, supermercato per pendolari. Una lettura semiotica 2008
Communication Laboratory, University of Gastronomic Sciences, Pollenzo. pp. 8
Convenience store a misura d'uomo 2009
Food, Vol. 19, n. 11. pp. 2
Ristoranti a ore e Chef dilettanti. I nuovi convivi 2012
Il Manifesto, 27/06/2012
CONFERENCE PRESENTATIONS
Colloque International 'Sémiotique pratique' May 2010
Université de Limoges – France
Conference 'Retorica del visibile' April 2010
IUAV Venice
Journées thématiques ED Cognition, comportement, langage March 2010
Université de Poitiers – France
Seminar 'Problematiche crude e lo scotto del metodo' February 2010
IULM – Milan
Conference 'Politica 2.0' October 2009
University of Bologna
15th Early Fall School in Semiotics September 2009
Sozopol – Bulgaria
AISS Conference November 2023
La Sapienza University – Rome
