Cattani, Gino; Ferriani, Simone; Colucci, Mariachiara, Creativity in Social Networks: A Core-Periphery Perspective, in: The Oxford Handbook of Creative Industries, Oxford, Oxford University Press, 2015, pp. 75 - 95 [Chapter or essay]
Visentin, M.; Colucci, M., Lo sviluppo delle relazioni nel settore dell’abbigliamento: acquistare di più, meglio e diversamente, in: Atti del XII Convegno Annuale SIM - Il marketing al servizio delle città. Beni culturali e rivitalizzazione urbana, 2015, pp. 1 - 5 (atti di: XII Convegno Annuale SIM, Il marketing al servizio delle città. Beni culturali e rivitalizzazione urbana, Torino, 22-23 Ottobre 2015) [Contribution to conference proceedings]
Colucci, M.; Visentin, M., Relationship marketing and TCE: testing the power of alternative theories in explaining business relationships, in: 43th EMAC Conference Proceedings - Paradigm Shifts & Interactions, 2014, pp. 1 - 7 (atti di: 43th EMAC - Paradigm Shifts & Interactions, Valencia, 3-6 Giugno 2014) [Contribution to conference proceedings]
M. Visentin; M. Colucci; G.L. Marzocchi, Brand measurement scales and underlying cognitive dimensions, «INTERNATIONAL JOURNAL OF MARKET RESEARCH», 2013, 55, pp. 43 - 57 [Scientific article]
M. Colucci; D. Scarpi, Generation Y: Evidences from the fast-fashion market and implications for targeting, «JOURNAL OF BUSINESS THEORY AND PRACTICE», 2013, 1, pp. 1 - 7 [Scientific article]
M. Colucci, I confini dell'impresa di moda. Tra sviluppo interno e brand licensing, MILANO, McGraw-Hill, 2012, pp. 132 . [Research monograph]
M. Visentin; M. Colucci; G.L. Marzocchi, Genuine representation of brands: a new method of representing unbiased brand-by-attribute perceptions, «JOURNAL OF THE OPERATIONAL RESEARCH SOCIETY», 2011, 62, pp. 1120 - 1127 [Scientific article]
M. Colucci; M. Presutti, Inter-organizational social capital as relationship investments. An empirical investigation of the effects on customers’ relationship satisfaction, in: Customer Relations, HAUPPAUGE (NY), Nova Science Publishers, 2011, pp. 73 - 93 [Chapter or essay]
Colucci M., "L'effetto della taper integration sul portafoglio prodotti di impresa", «SISTEMA ECONOMICO», 2010, 1, pp. 21 - 37 [Scientific article]
M. Colucci; E. Montaguti; U. Lago, Managing brand extension via licensing: An investigation into the high-end fashion industry., «INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING», 2008, 25, pp. 185 - 198 [Scientific article]
M. Colucci; M. Presutti, Il sistema di relazioni delle agenzie di pubblicità. Riflessioni teoriche ed evidenze empiriche, in: AUTORI VARI, La conoscenza nelle relazioni tra aziende, MILANO, Franco Angeli, 2007, pp. 31 - 48 [Chapter or essay]
M. Visentin; M. Colucci; G. L. Marzocchi, Sources of Brand Equity: A New Model to Represent Unbiased Perceptions, in: 2007 INFORMS Marketing Science Conference Proceedings, SINGAPORE, s.n, 2007, pp. 38 - 38 (atti di: INFORMS Marketing Science Conference, Singapore, 28-30 Giugno 2007) [Abstract]
Visentin M.; Colucci M.; Marzocchi G.L., Understanding Sources of Brand Equity: A New Method to Represent Unbiased Perceptions, in: EMAC Conference Proceedings, REYKJAVIK, EMAC, 2007, pp. 12 - 25 (atti di: Flexible Marketing in an Unpredictable World, Reykjavik University (Iceland), May 22-25, 2007) [Contribution to conference proceedings]
E.Montaguti; M. Colucci; U.Lago, Make or License Decisions: Assessing the Role of Transaction Cost Economics and Product Category Similarity within Firm Boundary Decisions,”, in: Egos, s.l, Egos, 2006(atti di: EGOS, Bergen Norway, 6-8 July 2006) [Contribution to conference proceedings]
Visentin M.; M. Colucci; G.L. Marzocchi, “Perceptual mapping: A comparison of different sets of attributes through joint spatial representations”, in: Sustainable Marketing Leadership - EMAC Conference Proceedings, ATHENS, EMAC, 2006(atti di: EMAC Conference, Athens, 23-26 May 2006) [Contribution to conference proceedings]
