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Marco Visentin

Professore associato

Dipartimento di Scienze Aziendali

Settore scientifico disciplinare: SECS-P/08 ECONOMIA E GESTIONE DELLE IMPRESE

Pubblicazioni

M.Visentin, When the growth is driven by technology transfer: different organizational search path in the Italian wine industry, in: A.DRINGOLI; P.MASTROBERARDINO;A.MATTIACCI;U.R.ORTH;L.ZANNI;A.REA;C.NOSI;S.TORCIVA;L.CASINI;L.LOCKSHIN, 4th International Conference of the Academy of Wine Business Research, SIENA, s.n, 2008, pp. 44 - 44 (atti di: 4th International Conference of the Academy of Wine Business Research, Siena, 17-19 Luglio 2008) [atti di convegno-abstract]

E. Montaguti; M. Visentin, Are Physicians Just Learning or Also Forgetting about Drugs?, in: 2007 INFORMS Marketing Science Conference Proceedings, SINGAPORE, Informs, 2007, 1, pp. 32 - 32 (atti di: Manketing Science Conference, Singapore, 28-30 Giugno 2007) [atti di convegno-abstract]

M. Visentin; S. Grappi, La fedeltà del cliente e l’identificazione con il brand: uno schema concettuale innovativo applicato al contesto GDO, in: Atti IV CONVEGNO ANNUALE DELLA SOCIETA' ITALIANA MARKETING "IL MARKETING DEI TALENTI", ROMA, s.n, 2007, pp. 1 - 12 (atti di: IV Convegno annuale della Società Italiana Marketing "Il marketing dei talenti", Roma, 5-6 Ottobre 2007) [Contributo in Atti di convegno]

M. Visentin; M. Colucci; G. L. Marzocchi, Sources of Brand Equity: A New Model to Represent Unbiased Perceptions, in: 2007 INFORMS Marketing Science Conference Proceedings, SINGAPORE, s.n, 2007, pp. 38 - 38 (atti di: INFORMS Marketing Science Conference, Singapore, 28-30 Giugno 2007) [atti di convegno-abstract]

Visentin M.; Colucci M.; Marzocchi G.L., Understanding Sources of Brand Equity: A New Method to Represent Unbiased Perceptions, in: EMAC Conference Proceedings, REYKJAVIK, EMAC, 2007, pp. 12 - 25 (atti di: Flexible Marketing in an Unpredictable World, Reykjavik University (Iceland), May 22-25, 2007) [Contributo in Atti di convegno]

M. Visentin, Market Feedback and Group Learning within Organizations, «INTERNATIONAL JOURNAL OF MANAGEMENT CONCEPTS AND PHILOSOPHY», 2006, 2, pp. 66 - 81 [articolo]

Visentin M.; M. Colucci; G.L. Marzocchi, “Perceptual mapping: A comparison of different sets of attributes through joint spatial representations”, in: Sustainable Marketing Leadership - EMAC Conference Proceedings, ATHENS, EMAC, 2006(atti di: EMAC Conference, Athens, 23-26 May 2006) [Contributo in Atti di convegno]

M. Visentin, A rule finder machine based on boosting heuristics to support managers in developing loyalty programs in retail chains, in: 12th International Product Development Management Conference, s.l, s.n, 2005, 3, pp. 1709 - 1720 (atti di: 12th International Product Development Management Conference, Copenhagen Business School, Copenhagen Denmark, 13-14 Giugno 2005) [Contributo in Atti di convegno]

M. Visentin, A rule finder machine to exploit market knowledge in the grocery retail context, in: Rejuvating marketing: contamination, innovation, integration - 34th Emac Conference Proceedings, s.l, s.n, 2005, 1(atti di: 34th Emac Conference - Rejuvating marketing: contamination, innovation, integration, Milano, 24-27 Maggio 2005) [Contributo in Atti di convegno]

E. Montaguti; P. Stern; M.Visentin, Medical prescribing behavior: the role of generics, in: Marketing Science Conference Proceedings, ATLANTA, Informs, 2005, pp. 1 - 2 (atti di: Informs Marketing Science Conference, Atlanta, June 16-19) [atti di convegno-abstract]

M. Visentin, Knowledge, Learning, Memory and Feedback Loops within Organizations, in: The fifth european conference on Organizational Knowledge, Learning and Capabilities - Conference Proceedings, s.l, s.n, 2004, 1(atti di: The fifth european conference on Organizational Knowledge, Learning and Capabilities, Innsbruck - Austria, 2 - 3 Aprile 2004) [Contributo in Atti di convegno]

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