Foto del docente

Mafalda Pescatore

PhD Student

Department of Management

Teaching tutor

Department of Management

Academic discipline: ING-IND/35 Business and Management Engineering

Publications

Pescatore, Mafalda; Farace, Stefania, THE INFLUENCE OF CONGRUENT EMOJIS ON CHATBOT PERCEIVED COMPETENCE AND CUSTOMER SATISFACTION, in: NA, 2025, pp. 1 - 7 (atti di: International Marketing Trends Conference, Venezia, 23-25 Gennaio 2025) [Contribution to conference proceedings]

Pescatore, Mafalda; Farace, Stefania, The influence of congruent emojis on chatbot perceived competence and customer satisfaction, in: Brands and Purpose in a changing era, 2024, pp. 1 - 2 (atti di: Società Italiana di Marketing, Milano, 17-19 ottobre 2024) [Contribution to conference proceedings]

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