Pescatore, Mafalda; Farace, Stefania, The effect of non-facial emojis-text congruency on user satisfaction in chatbot interactions, «ITALIAN JOURNAL OF MARKETING», 2026, 2, pp. 1 - 23 [articolo]Open Access
Pescatore, Mafalda; Villarroel Ordenes, Francisco Javier; Farace, Stefania; Orsingher, Chiara, TIME IN LANGUAGE: USING TIME-RELATED INFORMATION TO SHAPE CUSTOMER SATISFACTION IN SERVICE CHATS, in: Bridging at the Frontiers: Marketing for a World in Transition - AMA Winter Conference 2026 Proceedings, 2026, pp. 1087 - 1090 (atti di: AMA Winter Conference 2026, Madrid, 12/02/2026) [Contributo in Atti di convegno]
Pescatore, Mafalda; Villarroel Ordenes, Francisco Javier; Farace, Stefania; Orsingher, Chiara, How time-related information affects customer satisfaction in chat-based interactions, in: XXII SIM Conference 2025 Proceedings The Marketing-Innovation Nexus: Past Insights for Future Challenges, 2025, pp. 1289 - 1290 (atti di: SIM Conference 2025 The Marketing-Innovation Nexus: Past Insights for Future Challenges, Napoli, 10/09/2025) [Contributo in Atti di convegno]
Pescatore, Mafalda; Farace, Stefania, THE INFLUENCE OF CONGRUENT EMOJIS ON CHATBOT PERCEIVED COMPETENCE AND CUSTOMER SATISFACTION, in: NA, 2025, pp. 1 - 7 (atti di: International Marketing Trends Conference, Venezia, 23-25 Gennaio 2025) [Contributo in Atti di convegno]
Pescatore, Mafalda; Farace, Stefania, The influence of congruent emojis on chatbot perceived competence and customer satisfaction, in: Brands and Purpose in a changing era, 2024, pp. 1 - 2 (atti di: Società Italiana di Marketing, Milano, 17-19 ottobre 2024) [Contributo in Atti di convegno]
