Lorenzo Masiero is Associate Professor at the Department of Economics, University of Bologna. He holds a PhD in Economics from the University of Lugano, Switzerland and, before joining the University of Bologna, he was associate professor at The Hong Kong Polytechnic University. A substantial amount of his research focuses on stated choice experiments and discrete choice modelling for the analysis of consumer behavior in the contexts of travel, tourism, and hospitality. In particular, he is interested in studying topics such as the decision-making process underlying the selection of a tourist destination, the mobility choices of tourists within the destination, hotel selection of tourists and their preference for leisure activities and sustainable tourism products. He has published extensively in leading academic journals in tourism and transport, and he has secured research funds from competitive grant schemes funded by the Research Grant Council of Hong Kong and the Swiss National Science Foundation. He is Co-Editor-in-Chief of
Annals of Tourism Research Empirical Insights and Associate Editor of
Annals of Tourism Research. He also serves as a member of the Editorial Board for
Journal of Travel Research,
Tourism Management, Tourism Economics, and
Tourism Review.
