FRANCESCA PASSERI
Adjunct Professor, University of Bologna
Department of Management
Via Capo di Lucca, 34 40126 Bologna, Italy
e-mail: francesca.passeri4@unibo.it
https://www.unibo.it/sitoweb/francesca.passeri4/en
EDUCATION
1999, Polytechnic of Milan
Master’s Degree in Architecture
1999, Politecnico di Milano
Postgraduate Study – Urban Anthropology (Cultore della materia)
ACADEMIC POSITION
2025–present, University of Bologna (Various Departments and External Institutions)
Adjunct Professor and Lecturer
PROFESSIONAL EXPERIENCE
2021–2025, U.P.S.Y. Project, Parma, Italy
Founder and Art Director
Coordination and management of sustainability-oriented creative projects combining youth entrepreneurship, raw material artcrafted design, and circular fashion.
2011–2025, MHUDI, Parma, Italy
Founder and Project Manager
Style design and Management of fashion collections and marketing campaigns based on sustainability and cultural diversity.
2004–2007, Konkret Srl, Parma, Italy
Retail Visual Planner (External Consultant)
Store and display planning for major fashion and sport apparel brands
2000–2004, Max Mara Fashion Group – Max&Co. Division, Reggio Emilia, Italy
Visual Planner and Communication Officer
Development of in-store communication tools, visual merchandising, and visual marketing tools for point of sale and for seasonal campaigns
TEACHING EXPERIENCE
University of Bologna
2025–present
Brand Management
FRI – Fashion Research Italy
2018–2019
Visual Retail and Visual Merchandising
Fashion Retail Architecture
Various Institutions and Professional Training Programs (IFOA, FormArt, IRECOOP, CIOFS-Fp, Licei e Istituti Tecnici)
2017–present
Fashion Design
Visual Merchandising and Retail planning
Supply Chain and Logistics
Active citizenship and education for sustainability
AWARDS AND RECOGNITIONS
2024, Innovatori Sostenibili – Emilia Romagna (X Volume)
2023, Innovatori Sostenibili – Emilia Romagna (IX Volume)
2022, 1st Prize Italy – 3rd Prize Europe – E.W.W.R. 2022 European Week for Waste Reduction (Citizens Category)
2023, Eduiren Special Mention – E.W.W.R. 2023 European Week for Waste Reduction (Associations Category)
PARTICIPATION AS INVITED SPEAKER
2023, Didacta Green Arena, Firenze Fortezza da Basso, “Dall’ Armadio, all’ Aula, all’ Autonomia. Ricucire il mondo e sperimentare la circolarità con l’ upcycling, verso una nuova generazione di eco-professionisti.”
2024, Ecomondo Rimini "Textile Waste Recycling and Young Innovators" – Paper publication (Maggioli Editore)
2024, ASVIS National Sustainable Development Festival– Liceo G.D. Romagnosi, Parma "Tableau vivant della moda circolare"
2024–2025, ESS Education Seminars aboutAgenda 2030 and Circular Fashion – UniPR & Convitto Nazionale Maria Luigia, Parma - UniPR & Liceo Artistico Paolo Toschi, Parma -
2025, ASVIS National Sustainable Development Festival – Liceo G.D. Romagnosi, Parma " S-cambiare: Abiti e Valori "
