Dr. Flavia Piancazzo holds a PhD in Sociology of Cultural and Communication Processes from the Department of Science and Culture of Well-Being and Lifestyles at the UNIBO, with a dissertation focusing on Eurocentrism in fashion is an Adjunct Professor of Media Communication and Fashion Analysis and a Postdoctoral Researcher at the UniBo. Her research focuses on cultural sensitivity within the fashion system, with a particular emphasis on cultural appropriation. She has contributed to the organization of numerous academic events, including the international conference "Fashion in 3D: Decolonizing, Deconstructing, Decentering" and "Oltre il Canone," a conference on inclusive fashion. Actively engaged in both national and international collaborations, she served as the scientific coordinator of the "Weaving Archives" project, overseeing a multidisciplinary workshop funded by the University of Florence in collaboration with the DAR, UniBo. Furthermore. She contributed in organizing Caleidoscopica, an interdisciplinary initiative developed by the Department of the Arts, UniBo and the Universidad Argentina de la Empresa (UADE), that involved academics, students, institutions, and producers.
Positions:
Adjunct professor, 2024 - present.
Teaching: Media Communication and Fashion Analysis - LM in Fashion Studies, Department of the Arts, Università di Bologna
Research fellow, 2024- present.
Department of the Arts, University of Bologna. Field: Sociology of Cultural and Communication Processes
Lecturer, 2025
Teaching: Social Media Management e Digital Marketing - FUTURE FOR FASHION: IL SISTEMA MODA TRA INNOVAZIONE E SOSTENIBILITÀ, Progetto 2 Edizione 2 – FSE Plus 2021-2027 prog. Emilia- Romagna, CERCAL San Mauro Pascoli (FC)
Adjunct professor, 2024.
Teaching: History of Fashion. Master programme, Milano Fashion Institute
Lecturer, 2021 - 2024. Crash Courses. LM in Fashion Studies, Università di Bologna
Coordinator, 2023 - 2024. Crash Courses. LM in Fashion Studies, Università di Bologna
Junior Fellow, 2020 - present. Culture Fashion Communication Research Centre
Editorial Assistant, 2020 - present. ZoneModa Journal ISSN 2611-0563 (online), Università di Bologna
Professional Contributions and Experiences:
Reviewer, 2025 – Connessioni Remote, "Class A Journal" for the 10/C1 sector – Theatre, Music, Cinema, Television, and Audiovisual Media and "Scientific Journal" for Area 14 – Political and Social Sciences
Scientific Coordinator, 2024. Workshop. Weaving Archives. Activating textile archives with artificial intelligence. Fashion Studies, Università di Bologna; in collaboration with the Department of Architecture, University of Florence.
Co-organizer, 2024. Giornata di studi. Oltre il Canone. Fashion Studies, Università di Bologna.
Scientific Secretary, 2024. Caleidoscopica Project, Fashion Studies, Università di Bologna; in collaboration with Universidad Argentina de la Empresa (UADE), Buenos Aires
Visiting member, 2023. DFC - Università della Svizzera Italiana, Lugano (CH)
Tutor, 2021-2022. Varlab (virtual and augmented reality lab) - Rimini, Università di Bologna
Staff, 2023. FASHION IN 3D. Decolonizing Deconstructing Decentering, ZoneModa International Conference 2023. Università di Bologna, Department of the Arts - DAR, DamsLab, CFC (Culture Fashion Communication), in collaboration with CREATURE (The Centre for Creative Arts, Cultures and Engagement), London Metropolitan University. Organized by Mariella Lorusso e Simona Segre-Reinach.
Staff, 2021. Casa UniBo, Exhibition. Savignano sul Rubicone, SI FEST 30. FUTURA Organized by: Bachelor's Degree in Cultures and Practices of Fashion - University of Bologna - Rimini Campus, International Master's in Fashion Studies - University of Bologna - Rimini Campus, PhD in Science and Culture of Well-being and Lifestyles - University of Bologna. In collaboration with: Department of Arts - University of Bologna, Direction and curation: Federica Muzzarelli and Ines Tolic.
Curatorial Assistant, 2019-2020. Transfashional Exhibition, in collaboration with University of Applied Arts Vienna, London College of Fashion, UAL, The Academy of Fine Arts in Warsaw, The Swedish School of Textiles - University of Borås, Master of Fashion Studies, University of Bologna, Rimini Campus. Organised with the Federal Ministry for Arts and Culture, Constitution and Media, Austria, Federal Ministry of Foreign Affairs, Austria, Austrian Cultural Forum Milan as well as of the Netherlands embassy in Rome and Netherlands consulate-general in Milan.t: A Comparative Analysis of Jacquemus, Miu Miu, and Louis Vuitton
Education:
2020-2024 - PhD programme in Science and Culture of Well-being and Lifestyles. Obtained on July 2024. Final dissertation title: ANALISI DELL’EUROCENTRISMO NELLA MODA. Tra appropriazione, stereotipi e nuove progettualità
2017-2019 - Second Cycle Degree in Fashion Culture and Management LM-65, Università di Bologna. 110L/110
2014-2017 - Bachelor's degree (Diploma di Laurea Triennale) in Culture e Tecniche della Moda L-3, Università di Bologna.
Prizes:
"Barbara Bonfiglioli" study award for the best dissertation thesis, November 2019
Conferences:
Meroz, J., Piancazzo, F., Tjahja, C., Tolic, I., Kaygan, H., Vänskä, A., et al., Pluralising Evaluations of Design Impact: A Research and Educational Agenda for Design Culture Studies. Riga, Latvijas Mākslas akadēmija, May 2025.
Piancazzo, F., Revival e streetwear di lusso Made in Sanremo. Il sodalizio tra hip hop italiano e moda attraverso il piccolo schermo (Invited). Università di Torino, November 2024
Piancazzo, F., Moda ed Eurocentrismo. Nuove progettualità per rispondere ai cambiamenti socio-culturali. Studi Culturali. Università di Bologna, September 2024
Piancazzo, F., C'era una volta la 'Moda Mare': Nuovi approcci nella comunicazione della moda Made in Italy online per rigenerare, includere e riattivare i luoghi. Il mare e i suoi spazi nella riflessione storica e filosofica dall’età antica all’età contemporanea - Università degli Studi di Bari “Aldo Moro”, September 2024
Piancazzo, F., Moda e Macondismo: L'Influenza dell'Eurocentrismo e degli Stereotipi nelle Rappresentazioni Contemporanee. (Invited session) Philosophy of fashion. Paths between communication, ethics and technologies, (Organized by) Veronica Neri & Emanuele Coco. XXV World Congress of Philosophy. Philosophy across Boundaries. Università di Roma La Sapienza. August 2024
Piancazzo, F., L’Italia, lo straordinario luogo comune? Stereotipi e immaginari dell’Italianità per comunicare la moda Made in Italy online. Made for Outside Italy. L'italianità attraverso la circolazione transnazionale dei prodotti audiovisivi e letterari. Università di Bologna, 2023
Piancazzo, F., Developments of Cultural Appropriation in Mainstream Fashion Brands: Research Notes. FASHIONin3D Decolonizing Deconstructing Decentering . Università di Bologna, 2023
Piancazzo, F., Developments of Cultural Appropriation in Fashion: An In-Progress Research. FACTUM 23 - Fashion communication: between tradition and future digital developments, Università di Pisa., 2023
Piancazzo, F., L’insostenibile leggerezza della moda mainstream: decolonizzare e decostruire la dimensione del processo creativo. V Convegno Nazionale SISCC. Università degli Studi di Bari “Aldo Moro”, 2023
Piancazzo, F., Cultural Appropriation and Inspiration in Fashion, Special Lesson. 2023 , Academia Italiana di Moda, Firenze
Piancazzo, F., Discussant, with Caffaro, G., International Research Days - FASHION NOW! [Panel 2 - Fashion and Self-Expression] Università di Bologna, 2022
Piancazzo, F., Cultural Appropriation and Inspiration in Fashion, Special Lesson, Academia Italiana di Moda, Firenze, 2022
Piancazzo, F., Dressed Like a Goddess. The Crisis of the Ethics Restarts from Celebrities' Reproduction of Religious Costumes. Celebrity in Crisis, Celebrity and Crisis. Università di Bologna, 2022
Piancazzo, F., Culture and Sustainability: An Interplay of the New Made in Italy Landscape. Fashion Tales, Università Cattolica, 2022
Maksimova, N., Piancazzo, F., The Necessary Conversation. ZoneModa Special - Sustainable Fashion Inc: The Challenges of Ethical Fashion, Università di Bologna, 2021
Maksimova, N., Piancazzo, F., The Necessary Conversation. Aziende fashion per il nuovo Made in Italy. SIFest – Il festival di fotografia, Università di Bologna, 2021
Publications:
Piancazzo, F. (scheduled for release - 2025). Moda e sensibilità culturale. Tra appropriazione e ibridazioni, stereotipi e nuove progettualità. Mimesis edizioni.
Piancazzo, F., Norris, A., Sabatini, N., Cantoni, L. 2024 . Italy, an extraordinary commonplace? Stereotypes and Imaginaries of Italianness in Online Communication by Fashion Brands. Fashion Theory 28(3):1-33. DOI:10.1080/1362704X.2024.2379996
Piancazzo, F. (2024). Dressed Like a Goddess. Admiration, Cultural Appropriation and Disrespect. Film, Fashion & Consumption Journal, Volume 12 (2), 231-246
Piancazzo, F. (2023). Developments of Cultural Appropriation in Fashion: An In-Progress Research. Fashion Communication in the Digital Age. FACTUM 2023. Springer Proceedings in Business and Economics., Cham, Springer, pp. 136 – 143
Maksimova, N., Piancazzo, F. (2022). Culture and Sustainability: An Interplay between the Local and Global Perspective in the Italian Born-responsible Fashion Brands. ZoneModa Journal, 12(2)
Piancazzo F. (2021) Distance and Affinity: Two Worlds, Two Seas. Sassatelli, M. (edited by), The Culture, Fashion, and Society Notebook. Pearson, Milan-Turin
Piancazzo F. (2019) Fashion-passport, a new instrument for social integration: research on young female immigrants in Italy. Segre-Reinach, S. (edited by) The Culture, Fashion, and Society Notebook. Pearson, Milan-Turin
Pianncazzo, F. (2023) Fashion Meets Archeology: Safeguarding the Heritage of Sudan Countering Cultural Appropriation. A Conversation with Ahmed H. A. Adam. ZoneModa Journal, 13(2)
Piancazzo, F. (2021). Visions of non-Western Fashion. ZoneModa Journal, 11(2), 163–167
Caputo, Y., & Piancazzo, F. (2021). 1951: The First Italian High Fashion Show. Conference Report and Interview to Neri Fadigati. ZoneModa Journal, 11(1), 125–131. Review
Piancazzo, F. (2020). Alessandra Lopez y Royo, Contemporary Indonesian Fashion: Through the Looking Glass. Bloomsbury Visual Arts, 2020. ZoneModa Journal, 10(2), 135–136. Review
