Education and Research
2014 – 2019
University of Bologna: Department of Management
Ph.D. in General Management, Track in Marketing
Main research topics: Customer Acquisition, Social Media Marketing, and Choice Models.
2012 – 2014
University of Bologna: Faculty of Statistics
Master in Statistics, Economics, and Business (Laurea magistrale in Statistica, Economia e Impresa), Market Research curriculum
Dissertation in Marketing Models
2009 - 2012
University of Bologna: Faculty of Statistics
Bachelor in Statistics (Laurea in Scienze Statistiche), Economics and Business curriculum
Dissertation in New Product Development
Awards and scholarships
2016: Best Conference Paper Award per “Can Companies Generate Engagement Through Their Social Media Activity?” (con E. Montaguti e S. Valentini), SIM Conference, Cassino (Italia);
2014: Scholarship for the best students of the year, University of Bologna
Conferences and Seminars
39th Marketing Science Conference , June 2017, Los Angeles (California, USA). Papers presented: Essays in Customer Acquisition; How Brands Can Boost Their Fan Pages' Overall Sharing: The 'Right' Variation Of Fit Between Online Contents And Brand Fan Pages
SIM D&R Colloquium, May 2017, Bologna (Italy). Paper presented: Essays in Customer Acquisition
46th EMAC Conference, May 2017, Groningen (Holland). Paper presented: How Brands Can Boost Their Fan Pages' Overall Sharing: The 'Right' Variation Of Fit Between Online Contents And Brand Fan Pages
39th EMAC D&R Colloquium, May 2017, Groningen (Holland). Paper presented: Essays in Customer Acquisition
SIM D&R Colloquium, June 2016, Pisa (Italy). Paper presented: Essays in Customer Acquisition
44th EMAC Conference, May 2015, Leuven (Belgium). Paper presented: The Role of the Fit between the Brand Fan Page and the Post in Determining Re-broadcasting Activity
Teaching, and Working Experience
Adjunct Professor at University of Bologna (March 2019 - September 2019), New Product Development Course (in Italian)
External Consultant at Yoox - Net A Porter Group (from November 2016)
Instructor at Bologna Business School (February 2017, February 2018, February/March, 2019), Marketing Research course (master: Business Management, in Italian)
Teaching Assistant at University of Bologna (October 2016 – July 2019) Marketing Models, New Product Development, Consumer Behavior, Marketing, and Evaluation of Service Quality courses
Instructor at Bologna Business School (September 2016, September 2017) Quantitative Methods for Business course (master: Global MBA, in English)
Teaching Assistant at University of Bologna (October 2015 – July 2016 ) Marketing Models, New Product Development Consumer Behavior, Marketing, Evaluation of Service Quality, and Economics and Business Management course
Teaching Assistant at Bologna Business School (October 2015 – November 2015) Marketing Research cours
Teaching Assistant at Bologna Business School (October 2014 – November 2014) Marketing Research course
Program Tutor at University of Bologna (October 2013 – October 2014) Master Program in Statistics, Economics and Business
Internship at University of Bologna, Department of Management (October 2013 – September 2014)
