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Chiara Orsingher

Professoressa ordinaria

Dipartimento di Scienze Aziendali

Settore scientifico disciplinare: SECS-P/08 ECONOMIA E GESTIONE DELLE IMPRESE

Coordinatrice del Corso di Laurea in Business and Economics

Pubblicazioni

Visentin, M.; Orsingher, C., The Effect of blurbs on Consumers’ Response, in: 43th EMAC Conference Proceedings - Paradigm Shifts & Interactions, 2014, pp. 1 - 7 (atti di: 43th EMAC - Paradigm Shifts & Interactions, Valencia, 3-6 Giugno 2014) [Contributo in Atti di convegno]

Chiara Orsingher; Jochen Wirtz; Hichang Cho, Online and Offline Referral Reward Programs, in: Lost in Translation: Marketing in an interconnected world, 2013, pp. 1 - 7 (atti di: LOST IN TRANSLATION: MARKETING IN AN INTERCONNECTED WORLD, Istanbul, 4-7 giugno 2013) [Contributo in Atti di convegno]

Sara Valentini; Chiara Orsingher, Redoubling Emotions: An Analysis of Customers’ Emotional Patterns Following Service Failure and Recovery, in: Lost in Translation: Marketing in an interconnected world, 2013, pp. 1 - 7 (atti di: Lost in Translation: Marketing in an interconnected world, Istanbul, 4-7 giugno 2013) [Contributo in Atti di convegno]

Visentin M; Orsingher C, Siamo polli da libreria? Gli effetti degli “strilli da copertina” sulla scelta di un libro., in: SMART LIFE - DALL’INNOVAZIONE TECNOLOGICA AL MERCATO, Roma, Pringo, 2013, pp. 1 - 10 (atti di: Convegno annuale SIM 2013 - Smart life. Dall'innovazione tecnologica al mercato, Milano, 3 e 4 ottobre 2013) [Contributo in Atti di convegno]

J Wirtz; C Orsingher; P Chew; S K Tambyah, The Role of Metaperception on the Effectiveness of Referral Reward Programs, «JOURNAL OF SERVICE RESEARCH», 2013, 16, pp. 82 - 98 [articolo]

Wirtz Jochen, Orsingher Chiara, Tambyah Siok, Metaperception and the Effectiveness of Referral Reward Programs, in: Innovative Service Perspectives, 2012, pp. 1 - 1 (atti di: American Marketing Association SERVSIG International Service Research Conference,, Helsinki, 7-9 Giugno) [Contributo in Atti di convegno]

Valentini S.; Orsingher C.; De Angelis M., A meta-analytic assessment of the effects of perceived justice and emotional response in service recovery situations, in: The Day After - Inspiration, Innovation, Implementation. Proceedings of the 40th European Marketing Academy (EMAC) Conference, Ljubljana, European Marketing Academy (EMAC) - University of Ljubljana, 2011, pp. 240 - 245 [capitolo di libro]

C. Orsingher; G.L. Marzocchi; S. Valentini, Consumer (goal) satisfaction: A means-ends chain approach, «PSYCHOLOGY & MARKETING», 2011, 28, pp. 730 - 748 [articolo]

C.Orsingher; S.Valentini;M. De Angelis, A meta-analysis of satisfaction with complaint handling in services, «JOURNAL OF THE ACADEMY OF MARKETING SCIENCE», 2010, 38, pp. 169 - 186 [articolo]

G. Pizzi; C. Orsingher; G.L. Marzocchi; A. Zammit, The temporal pattern of customer satisfaction: a construal-level approach, in: Frontiers in Service Conference, SINE LOCO, sine nomine, 2010, pp. 1 - 2 (atti di: Frontiers in Service Conference 2010, Karlstad, Sweden, 10-13 giugno 2010) [Contributo in Atti di convegno]

G. Pizzi; G.L. Marzocchi; C. Orsingher; A. Zammit, Why does the way you evaluate a service depends on when you evaluate it, in: 39th EMAC Conference: The Six Senses – The Essentials of Marketing Editors: Suzanne C. Beckmann, Torsten Ringberg, Thomas Ritter, COPENHAGEN, Suzanne C. Beckmann, Torsten Ringberg, Thomas Ritt, 2010, pp. 1 - 5 (atti di: 39th EMAC Conference: The Six Senses – The Essentials of Marketing, Copenhagen Business School Denmark, 1-4 June 2010) [Contributo in Atti di convegno]

G. Pizzi; G.L. Marzocchi; C. Orsingher; A. Zammit, The temporal pattern of customer satisfaction: a construal-level approach, in: J.P. Helfer & J.L. Nicolas (eds.), Marketing & the Core Disciplines: Rediscovering References?, Proceedings of the 38th Annual Conference of the European Marketing Academy (EMAC), 2009, May 26-29, Audencia Nantes School of Management, Nantes, France., BRUXELLES, Helfer &Nicolas (eds.) Proceedings- 38th EMAC, 2009, pp. 1 - 5 (atti di: Marketing & the Core Disciplines: Rediscovering References?, Proceedings of the 38th Annual Conference of the European Marketing Academy (EMAC), 2009, Audencia School of Business Nantes - France, May 26-29 2009) [Contributo in Atti di convegno]

G. Pizzi; E.Forti; L. Pareschi; C. Orsingher, Antecedents and Consequences of Service Recovery Process in Experimental Studies: a Meta Analysis, in: Emac Conference Proceedings, s.l, s.n, 2008, pp. 25 - 34 (atti di: Emac /European Marketing Academy) Conference, Brighton, 27-30 Maggio) [Contributo in Atti di convegno]

C. Orsingher; M.De Angelis; S.Valentini, A meta-analysis of satisfaction with complaint handling in services, in: Proceedings of QUIS 10, Quality in Services, ORLANDO, s.n, 2007, pp. 127 - 137 (atti di: Proceedings of QUIS 10, Quality in Services, Orlando, Florida, 14-16 June,) [Contributo in Atti di convegno]

De Angelis M.; Valentini S.; Orsingher C., An empirical rewiew of satisfaction with complaint handling, in: IL MARKETING DEI TALENTI, s.l, s.n, 2007(atti di: IL MARKETING DEI TALENTI, Roma, 5-6 Ottobre) [Contributo in Atti di convegno]

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