Machine learning
Development and evaluation of predictive models to optimize marketing processes and customer experience.
Research on supervised and unsupervised algorithms applied to time series, user behavior and segmentation.
Data analysis
Advanced methodologies for extracting insights from large and heterogeneous datasets, with a strong focus on data quality and governance.
Study of statistical and computational techniques to support evidence-based strategic decisions.
Analytical skills
Design of analytical frameworks to assess performance, KPIs and attribution models in digital marketing.
Development of structured approaches to turn data into high-impact operational recommendations.
Artificial intelligence
Research on generative models and specialized agents for intelligent automation in communication and innovation processes.
Experimentation with integrated AI pipelines in enterprise systems to enhance efficiency and personalization.
Econometrics
Causal analysis and econometric modeling applied to market dynamics, pricing and consumer behavior.
Study of advanced regression models to evaluate effects, elasticities and the impact of business policies
